Lava International Limited the newest entrant, rings in success within a short span of a year with its undiluted focus in a market that is full of me- too’s.

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Its doing wonders in the Indian handset arena, with the brand tag “Get the Power in Your Hand” as company has been able to provide power to the customers in their hands.

Telecom Talk goes behind the scenes to bring you this exclusive interview with S.N.Rai Co Founder & Director Lava Mobile who shares his views about the upcoming models and IMEI issue faced by low-cost handset makers in India.

TT: How has Lava Mobile changed since its launch?

S.N.Rai :Well when we entered the mobile industry we came up with 3 handsets, i.e., KKT – 1, KKT – 11 & KKT – 22. these are the handsets which we launched targeting rural instincts, catering to their needs as it has features like torch, along with battery back up of 30 days, dual sim, radio at competitive prices. But as of now, after strong R&D, LAVA has changed a lot as we have come up with our high tech savvy handset, i.e., A9.

This was something about technology but if I talk about our journey as of now, I can say that we have got more than our goals, i.e, we got very good response from the market and LAVA is in real demand.

TT : Lots of talks was going on regarding fake IMEI  what steps has Lava mobile taken to ensure its customers with Genuine IMEI ?

S.N.Rai :Yes lots of talks were going on regarding this issue past days as a mobile handset with no IMEI or invalid IMEI number could be a threat against national security. This is because a mobile without a valid IMEI number is difficult to trace, which means criminal groups can use such handsets to evade detection. That’s why handsets with an invalid or no IMEI number would not work on any network.