Xolo set to launch its online-only brand ‘Black’ to compete with Xiaomi and YU

By May 28th, 2015 AT 3:04 PM

To take on the likes of Xiaomi, YU, and other smartphone brands that are focussing on online retail channels, Xolo is set to launch its online-only sub-brand dubbed ‘Black’. Funny thing, Xolo is already a sub-brand of Lava Mobiles, a Noida-based smartphone brand.

XOLO Logo

The company is planning to launch 5-6 smartphones this year, with its first product launch slated for a launch in sometime in June. The first smartphone under the brand ‘Black’ will feature dual camera sensors on the rear, and 4G LTE connectivity. For that matter, all the smartphones under the brand will be 4G LTE compatible, and will be priced between Rs. 10,000 to Rs. 20,000. The good thing is, Xolo will not follow the ‘Flash Sales’ model for its devices under this new sub-brand, unlike others.

After Motorola, Xiaomi, and OnePlus started focussing on the online sales retail channel to attract the youth audience in India, other brands followed soon. Micromax introduced its online-only sub-brand YU, and Lenovo, Huawei, and Alcatel OneTouch started focussing on the online retail channels, and launched devices exclusive to one or the other online stores.

Read more on:

Computer science engineer turned technology blogger. Following consumer electronics industry closely from 2006, he can now predict pretty much where the market is heading. He has a dream to own Android, Windows Phone and iOS smartphones all at the same time.

Subscribe
Notify of
guest
5 Comments
newest
oldest most voted
Inline Feedbacks
View all comments

Recent Posts

Xiaomi to Launch 75-inch Mi QLED TV in India on April 23

Xiaomi tweeted to tease us all about the launch of the new Mi TV in India. Speculations started surfacing ever...

Realme 8 5G India Launch Teased, What You Should Know

  Realme has officially released the teaser of its upcoming 5G smartphone in India and it could be the Realme...

Bharti Airtel Separates Digital Assets by Creating New Company Structure

Bharti Airtel today announced a new corporate structure. This is expected to sharpen the focus of the company in driving...