Walmart Accelerates Adaptive Retail with AI, AR, and Immersive Commerce Experiences

Walmart Accelerates Adaptive Retail with AI, AR, and Immersive Commerce Experiences
Walmart has unveiled its strategy to accelerate “Adaptive Retail,” emphasising deeply personalised shopping experiences. The retail company revealed that it is leveraging proprietary Artificial Intelligence (AI), Generative AI (GenAI), Augmented Reality (AR), and Immersive Commerce platforms to enhance convenience and customer engagement across Walmart stores, Sam’s Clubs, apps, and virtual environments.

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“A standard search bar is no longer the fastest path to purchase, rather we must use technology to adapt to customers’ individual preferences and needs,” said Suresh Kumar, global chief technology officer and chief development officer at Walmart. “At the heart of our platform strategy is developing common global core capabilities that are built once and deployed across Walmart US, Sam’s Club and Walmart International.”

Wallaby: Walmart’s Retail-Specific AI

Walmart said it has developed a system of proprietary GenAI platforms to power GenAI technology, with the latest being Wallaby—a series of retail-specific Large Language Models (LLMs) that will primarily be used to create customer-facing experiences.

Reportedly, Wallaby is trained with decades of Walmart data, enabling Walmart to combine it with other LLMs to create highly contextual responses aligned with Walmart’s core values. This AI will serve as the backbone of Walmart’s future customer-facing experiences, the company said.

Additionally, Walmart has leveraged a combination of GenAI platforms to create a more personalised version of its AI-powered Customer Support Assistant. This support assistant will enhance service by recognising returning customers and performing actions such as processing returns, making the experience faster and more efficient.

“The company is actively building dozens of additional GenAI tools for customers, members, associates and partners that leverage its GenAI platforms, including enhanced care assistants for Sam’s Club and Walmart International,” Walmart said.