Virgin Mobile’s Ad Campaign Conferred With Bronze Lion Award

Follow Us

India's only youth focused mobile service brand Virgin Mobile today announced that its traverse ad campaign bagged the prestigious Bronze Lion award under the print category of A26 Commercial Public Service at Cannes International Advertising Festival for the year 2010.

The "think Hatke" ad campaign was designed by Bates 141 the advertising agency of Virgin Mobile India to highlight the product benefits of vSwing that has inbuilt mobile tracking technology. The mechanism in which the track functions is that every time a new SIM card is inserted in the mobile phone, two pre-selected numbers automatically receive an alert informing on the contact number of the new user. The high-point being this process takes place without the knowledge of the new user of the handset.




The creative idea behind the award winning campaign was that vSwing with track technology helps users win their stolen phone back. Traditional magazine wrap around was used as a creative medium to visually demonstrate this handy feature using an interesting story. The creative showcases a thief stealing a mobile phone on a busy lane and running away with it, stumbles through many obstacles and eventually returns and hands it back to the owner.

Recent Comments

Faraz :

Budget phones have degraded more than any other budget phones since pandemic. They are still selling some craps like Helio…

POCO C61 to Launch on March 26, 2024

shivraj roy :

i feel Vi has improved than what it was in 2022 i usually get around 8-10mbps in very heavily dense…

5G Users Consuming 3.6 Times More Data than 4G Users…

biswadeepmondal :

JioAir Fiber is working very well in KPA & HLR. Sadly they don't have any data only plan.

REP: Airtel Expands Network Footprint in Bankura District of West…

Anonymous :

In line with Airtel's ?49 plan that offers 20GB of data for the same duration.

Jio Brings New Rs 49 Plan

SCKPA :

Airtel is claiming so many things. But at our location there have so many places where airtel 2g signal is…

REP: Airtel Expands Network Footprint in Bankura District of West…

Load More
Subscribe
Notify of
3 Comments
newest
oldest most voted
Inline Feedbacks
View all comments