Uninor the youngest telecom operator today announced the launch of its GSM Mobile services in 5 telecom circles Mumbai, Maharashtra Goa, Kolkata,West Bengal and Gujarat taking its footprint to 14 telecom circles pan-India.
With this launch, Uninor’s services are now available in 13 telecom circles in India covering the states of Uttarakhand, Uttar Pradesh (UP East and West), Bihar, Jharkhand, West Bengal, Orissa, Tamil Nadu (Including Chennai), Karnataka, Kerala, Andhra Pradesh, Maharashtra, Goa and Gujarat.
Today’s launch takes Uninor’s population footprint to over 900 million pan-India and also marks its debut in the high potential metro telecom circles of the country.
The service was launched in all 5 circles with the radical new concept of Dynamic Pricing (DP). Branded as ‘24X7 Badalta Discount Plan’, DP will offer call discounts that will change from 5% to 60% with location and with time – with each cell phone tower broadcasting a different discount.At the same location, the discount will change every hour. In cities like Mumbai and Kolkata, with daily commute times of as much as 4 hours, this could mean hundreds of varying discount opportunities every day with a better discount only a station away.
“This is a big day for Uninor as we enter some of the most promising and competitive markets of India. We make a start in these markets with Dynamic Pricing – a concept that ends the tariff raj and puts the power in the hands of the customer,” said Stein-Erik Vellan, Managing Director, Uninor. “We are still set on bucking the trend and that is how we will compete – through innovation