By July 31st, 2009 AT 3:38 PM

Aircel-mumbai-milan-subwayAdvertisement like never before, the leading telecom operator Aircel recently popped a hording for advertisement with real rescue boat tied on it and with caption “In case of emergency cut rope”.

No, its not at any beach side but at a highly traffic zone area in mumbai.The Milan subway, which is marked as notorious for its water logging and throwing traffic Off-Gear.

Also aircel claims that it is “First of its kind, outdoor Innovation touching the lives of the Mumbaikars, and that’s the reality

Also Recently aircel was honored with National Telecom Award 2009 for Excellence in Marketing of New Telecom Service.

The Award was presented to Aircel by the Hon’ble Minister of State Communications and IT, Mr. Gurudas Kamat.Mr. Gurdeep Singh COO, Aircel Limited received the award and commented, we really feel honored to have been chosen for the award and thank CMAI INFOCOM and respected jury for this recognition.

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