Tata Sky HD and SD Set-Top Boxes Become Affordable by Up to Rs 300 This Diwali Season

Tata Sky has slashed the prices of its Set-Top Boxes yet again for the upcoming Diwali season. Tata Sky, which is now the leading DTH service provider in India, is now offering SD Set-Top Box at a price of Rs 1,099, followed by the HD Set-Top Box at Rs 1,299. Earlier, the prices of SD and HD Set-Top Boxes were Rs 1,399 and Rs 1,499, respectively, so the company has slashed prices by up to Rs 300. This is a third price drop from Tata Sky in the last six months, especially after the new tariff regime became effective. In other news, Tata Sky also introduced the new channel prices yesterday, as part of which customers avail popular channels at Rs 7 less than the earlier prices. Very recently, we have reported Airtel Digital TV HD STB’s new price of Rs 1,300 and the new price Tata Sky is possibly to take on the same operator.

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New Prices of Tata Sky Set-Top Boxes Revealed

According to Tata Sky, the company will offer up to 28% discount on Set-Top Boxes this Diwali season. Tata Sky’ SD Set-Top Box can be picked up for Rs 1,099 and the HD STB is available at Rs 1,299. Before the new tariff regime from Trai came into effect, Tata Sky used to sell the HD Set-Top Box for Rs 1,899, so now it’s available at Rs 600 less, which is a good thing for the consumers and Tata Sky alike. With these new prices, Tata Sky will be looking to increase its subscriber base even further. In the last quarter, Tata Sky has dethroned Dish TV to become the leading DTH operator of India, and with such moves, the company’ subscriber base will only get better. Sadly, Tata Sky’s offer is limited to new connections and not for SD to HD upgrade users.