Premium Video Streaming Services Offering Limited Period Discounts on Subscription- Grab While It Lasts

In this digital era when data is in abundance, thanks to the steep tariff cuts resulting from competition in the data market, there has been a spike in the video on demand consumption. There has been a shift from traditional Cable and satellite live TV to stream content on smartphones, tablets and PCs with viewing content as per the viewer’s convenience. This trend is a wave that the online premium video streaming service providers are trying to ride.

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Currently, there are a number of online premium video streaming service providers, including the ever-popular Netflix, which probably has the largest subscriber market share globally, but its popularity in a developing market like India remains limited considering that its monthly subscription pack starts at Rs. 500 which most Indians find unjustifiable. I will thus focus in this article on 3 services which are offering value for money deals which may not last very long.

HOOQ:

HOOQ the Singapore based service provider has recently restructured its content and pricing strategy for the Indian market. The service which has been in India for a little over 2 years, initially offered an equal mix of English, Hind and regional content has now taken the English only premium content approach. Initially, the service was offered for Rs.200 a month, now for a limited period, the service is being offered for Rs.89 for the first 90 days and thereafter Rs.89 per month. Top rated shows include The vampire diaries, Friends, The big bang theory, Gotham, Lucifer, Flash, Supergirl. The service supports casting to Chromecast for watching on your TV screens.

Hotstar:

Hotstar is a service managed by Star India group which provides both ad-supported free content as well as subscription-based premium content. The premium subscription enables live streaming of a number of star group TV channels as well as a content library of English, Hindi and regional movies and TV shows. Free content includes Hotstar originals like On air with AIB and Sarabhai vs Sarabhai while premium content includes HBO originals like Game of Thrones and Silicon Valley. The service which costs Rs.199 per month on subscription is currently being offered for just Rs.696 for an annual subscription which is a limited period offer and the payment is of course non-refundable.