OnePlus Tempted to Launch a Mid-Range Smartphone: Pete Lau

OnePlus co-founder and CEO Pete Lau on Friday said the company has been ‘tempted’ to expand its presence to the mid-priced smartphone category as it presents a huge opportunity in a country like India, but it will continue to focus on the premium market. Speaking to PTI, Lau said there is a huge addressable market in the Rs 15,000-20,000 category (mid segment). “It is a temptation, but we are not doing that. We have had a mission from the start of building a flagship phone with the best features, we will continue to focus there,” he said.

oneplus-midrange-smartphone-pete-lau

OnePlus, which had entered the Indian market in 2014 with Amazon as its e-commerce partner, usually launches two devices a year, unlike other players that play across various price categories. According to the research firm Counterpoint, OnePlus held a 30% share in the premium category (Rs 30,000 and above) during the July-September 2018 quarter.

Samsung was the second largest player in the category with a 28% market share, followed by Apple (25%). Lau said India’s premium smartphone market presents an “exciting opportunity”, even though its contribution to the overall market is currently small.

“The premium segment is about 4-5% right now but if 3-5 years from now, it were to be 15-20%, the market scenario would be totally different…we are here for the long play. That is what we have told the India team, they need to focus on being healthy and sustainable in the long-term,” he said.

In August, Lau had said India accounted for about one-third of OnePlus’ revenues last year and is set to become the “second home ground” for the company.¬†India is a key market for smartphone players as it continues to grow at a strong pace. According to research firm IDC, smartphone shipments in India touched an all-time high of 42.6 million units in July-September 2018 quarter, registering a year-on-year growth of 9.1%.

Over the last few months, a number of players have launched devices in the premium category, the latest ones being Huawei with its Mate 20 Pro (Rs 69,990) and Asus with its gaming smartphone – ROG Phone that was launched at Rs 69,999.

Read more on:

Chakri is a go-to guy for your next smartphone recommendation. Back in his engineering days, he used to play with smartphones by installing custom ROMs and that passion got him into the tech industry. He still goes nuts about a smartphone knocking his door for review. Currently managing everything at Telecom Talk, Chakri is trying to master PUBG Mobile in his free time.

guest
15 Comments
newest
oldest most voted
Inline Feedbacks
View all comments

Recent Posts

Trai Issues New Rules for Publishing Tariff Plans by Telcos to Boost Transparency

The Telecom Regulatory Authority of India (Trai) today issued new directions on tariff advertisements and tariff publications for telcos. The...

Amazon Alexa App Will Now Support Hindi on Both iOS and Android

Amazon Alexa is a smart assistant which can make your life a bit easier. You can ask Alexa to do...

OnePlus 8T Launch Rumoured to Happen on October 14

OnePlus 8T launch is reportedly set for October 14, according to a new report surfaced on the web. The launch...