MTS India brand of SSTL which operates on CDMA technology today announced that it has been named as one of the BRANDZ Top 100 Most Powerful Brands, a ranking published by the Financial Times and Millward Brown, a leading global market research and consulting firm.
Speaking on the announcement, Mr.Vsevolod Rozanov, CEO, Sistema Shyam Teleservices Ltd, said, “We are delighted to be among the top 100 brands in the world and are confident that the ranking will boost our presence in Indian market.” He further added, “Our recognition among the league top 100 brands will further strengthen our association with our customers.”
“Since the launch of the new MTS brand in 2006 we have focused on developing it to become the strongest brand in our markets to reflect our position as the leading telecommunications group in Russia, Eastern Europe and Central Asia,” commented Mikhail Gerchuk, Vice President and Chief Commercial Officer of MTS.
“We have since enhanced the MTS brand by bringing it to additional countries of operation and now we are focused on extending it to complementary products and services, like fixed broadband, pay TV as well as content and entertainment services. As more people are becoming MTS customers through a variety of services we offer across multiple markets, we expect our brand to continue growing in value and be recognized as among the most successful globally,” said Mr Gerchuk