In a bid to revamp its PCO business strategy, Mahanagar Telephone Nigam Ltd (MTNL), Mumbai’s Number one Wire line, Broadband and total telecom service provider, decreased the tariffs for local calls made from MTNL PCOs as the company matched it by increasing the pulse rate significantly.
MTNL announced that it has increased the local call durations (pulse rate) from 60 seconds to 90 seconds which is applicable for its all Local / Handicapped PCOs / Departmental CCB PCO and All India CCB STD PCO with in Mumbai telecom circle.
As per the revised tariff, a local call made from a MTNL PCO booth to any local phone will cost Rs.1 for a 90-second call, earlier it was 60-second call with a one-rupee coin.
The MTNL move is seen as an attempt to thwart competition from private players moving into the PCO business segment in a big way.
