Micromax, the leading Indian mobile handset manufacturer announced the launch of its first gaming-centric Dual Band GSM mobile phone dubbed as Micromax G4 The company claims the its new mobile phone brings the Gamolutiona gaming revolution in Indian handset market.
Micromax G4 specially tailored for Mobile Gaming wherein user can play a little experience the 4 motion sensors to play games on the mobile phone. The handset comes with separate CD of games installed with 4 free motion controlled games with Gaming Console.
The Handset is equipped with a 2 mega pixel camera that also double as a web cam to a PC via the USB cable you get connected to the package Bluetooth, music and video player, a WAP browser (GRPS class12 with a max speed of 14.4 KBps) external memory supports up to 4 GB.
Micromax G4 has a camera that can also act as WEBCAM when connected to a PC using the USB cable that you’d get along with the pack.
Features Details of Micromax G4 Gamolution
Form Factor: Bar Style
Band: Dual band GSM
Music:Multi Format Music Player (MP3 / AAC / AAC+ / AMR)
Camera:2 Mega pixel
Stereo FM Radio
Expandable memory: MicroSD (upto 4GB)
Battery: Li-ion 850mAh
Talk Time: Up to 5 hours
Standby Time:Up to 8 Days
Micromax sells its mobile handsets anywhere between 700,000 to one million mobile phones every month and by its own estimates it is now selling nearly Rs.1,500 crore worth of phones annually.In a bid to catch the eyeballs of youth, Micromax has roped in Bollywood Action superstar, none other than Akshay Kumar to promote the products of Micromax. In a recent note to the media, Micromax also reveals that it has allotted a sum of around Rs 100 crore for advertising-while Rs 60Crore will be set aside for above the line advertising, Rs 40Crore will go towards below-the-line activities.
With a recent switch in creative agencies and Lowe Lintas becoming its new creative partner, this brand is looking at a more active marketing communication to increase its reach.
Inputs –Neal Pradeep