Indian Mobile Entertainment Industry To Touch $5 billion by 2015The mobile entertainment industry in India is witnessing significant growth and Tavess forecasts this market to reach $4.9 billion in 2015 from $1.2 billion in 2009, growing at a CAGR of 26% in the period 2009-2015.

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Tavess believes that mobile entertainment has a huge potential in India and the current localization of mobile entertainment content is driving the industry in the right direction, bringing in greater usability of content.

In the coming years mobile entertainment landscape will see several changes with respect to greater integration of mobile entertainment services with social networking, increased significance of user generated content, which will be a major focus area for telecom operators, and the growth of infotainment services.

Tavess also expects a rise in mobile advertising programs focused on providing credits to users for watching advertisements. Mobile music will, however, continue to dominate the mobile entertainment services landscape with significant growth potential presented by mobile video and TV.


Mobile music is the most demanded entertainment service by the Indian consumers with ring back tones and ring tones being the most popular, followed by single track music downloads. Mobile operators are placing great emphasis on music streaming services with players such as Vodafone, Reliance, and Idea offering music streaming at very affordable prices. For example, Vodafone offers subscription-based music streaming services for INR 50 per month ($1.09), which provides subscribers access to its music station with 40,000 songs, and 30 music channels in nine languages.

Similarly, handset manufacturers are taking several initiatives to tap the opportunity presented by the Indian digital music market. For example, Nokia has launched its music store under the brand Ovi for Nokia handset owners. Ovi is focusing on providing localized content to users and offers Indian users with a choice of 3.5 million tracks.