The digital security provider Gemalto has announced LinqUs SIM Reactivation, a solution that will allow the operators to reconnect lost prepaid subscribers at a fraction of normal acquisition costs. This means that the lapsed subscribers can simply reuse their old SIM to instantly re-join a network, anytime and anywhere.

LinqUs SIM Reactivation automatically detects and reactivates customers trying to use an expired SIM. It also retains the subscribers’ profile data, using which the operators can propose new voice/data plans and phone number selection based on their profile. The process is real-time.

Commenting on the new solution, David Buhan, Senior Vice President for Mobile Subscriber Services at Gemalto said, “Faced with ever increasing competition, mobile operators need to leverage all available channels and customer touch points to forge stronger and more personal ties with users. LinqUs SIM Reactivation sweeps away the barriers that currently exist between operators and lost prepaid subscribers and effortlessly restores lapsed relationships.”

According to Gemalto, LinqUs SIM Reactivation provides full customization and integration with operators’ systems and processes. It is built on Gemalto-owned signaling platform. The platform is already deployed across 135 countries.

“It is ideally suited to heavily prepaid markets such as Africa, Latin America or South Asia where users hop between operators and reacquiring lost customers is a costly exercise,” said Gemalto in a statement released.

The service provider also conducted a survey to understand the requirement of reactivation solution. According to the data, around 76% of operators has agreed that real-time reactivation of dormant SIMs with incentive offers is key to regain users. The survey was conducted in October 2016 among African operators.

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“Improving subscriber retention through more effective customer experience management (CEM) is widely recognized as one of the key challenges facing mobile network operators,” Gemalto added.

According to recent research by Ernst & Young, 68% of senior Industry executives consider CEM their number one strategic priority.