Gemalto’s LinqUs SIM Reactivation solution allows operators to reconnect expired prepaid SIM cards instantly

Follow Us

The digital security provider Gemalto has announced LinqUs SIM Reactivation, a solution that will allow the operators to reconnect lost prepaid subscribers at a fraction of normal acquisition costs. This means that the lapsed subscribers can simply reuse their old SIM to instantly re-join a network, anytime and anywhere.

sim




LinqUs SIM Reactivation automatically detects and reactivates customers trying to use an expired SIM. It also retains the subscribers' profile data, using which the operators can propose new voice/data plans and phone number selection based on their profile. The process is real-time.

Commenting on the new solution, David Buhan, Senior Vice President for Mobile Subscriber Services at Gemalto said, “Faced with ever increasing competition, mobile operators need to leverage all available channels and customer touch points to forge stronger and more personal ties with users. LinqUs SIM Reactivation sweeps away the barriers that currently exist between operators and lost prepaid subscribers and effortlessly restores lapsed relationships.”

According to Gemalto, LinqUs SIM Reactivation provides full customization and integration with operators' systems and processes. It is built on Gemalto-owned signaling platform. The platform is already deployed across 135 countries.

“It is ideally suited to heavily prepaid markets such as Africa, Latin America or South Asia where users hop between operators and reacquiring lost customers is a costly exercise,” said Gemalto in a statement released.

The service provider also conducted a survey to understand the requirement of reactivation solution. According to the data, around 76% of operators has agreed that real-time reactivation of dormant SIMs with incentive offers is key to regain users. The survey was conducted in October 2016 among African operators.

Also Read: Gemalto launches leading edge M2M LTE wireless module with 2G, 3G fall-back

“Improving subscriber retention through more effective customer experience management (CEM) is widely recognized as one of the key challenges facing mobile network operators,” Gemalto added.

According to recent research by Ernst & Young, 68% of senior Industry executives consider CEM their number one strategic priority.

Reported By

Reporter

An astute writer with a track record in writing and publishing content for various industries, Ria brings on board her wealth of experience in journalism and love for technology to TelecomTalk. When not writing or reading, she spends a copious amount of time daydreaming and finding obscure Japanese folklore on the internet.

Recent Comments

Grs :

This is what I am talking about. @Androidfreak. You simply don’t understand it.

Airtel Added 2367 Towers in Gujarat Between Dec 2022 -…

iFun :

The data pipes to these two bands are unplugged. It happens when radios beaming so and so bands lost their…

Vi's Plan Under Rs 2000 for One Year

Anand :

Does anyone know if Jio Bharat plans can be used only with Jio Bharat phones or any other brand feature…

Vi's Plan Under Rs 2000 for One Year

Anand :

Vi should offer unlimited calls + sms only plans with 365 days validity for Rs.1499 & 30 days validity for…

Vi's Plan Under Rs 2000 for One Year

Faraz :

Since last year only, but it is not supported in older phones.

Telecom Minister Hails BSNL Turnaround, Says Telecom PSU Is Thriving…

Load More
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments