Galaxy Z Fold 8, Z Flip 8 Featured in Marvel's Spider-Man Ad

Highlights

Samsung and Marvel teased the upcoming Galaxy Z Fold 8 series with the Z Flip 8 series and Galaxy Watch 9 series ahead of the launch.
The Galaxy Z Fold 8 appears to have a creaseless display, while the Galaxy Z Flip 8 is showcased with a full-cover display on the back.
Samsung has revamped its Reserve Now page ahead of the launch and is offering current discounts and offers.

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The much-anticipated Samsung Galaxy Z Fold 8 advertisement, released in partnership with Marvel, is for the upcoming Spider-Man: Brand New Day, set to launch on July 31, 2026. Prominent tipster Ice Universe shared a clip showing Peter Parker, played by Tom Holland, building and holding the all-new Galaxy Z Fold 8, Galaxy Z Flip 8, and a smartwatch, possibly the new Galaxy Watch 9 Ultra.

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Key Highlights

Samsung collaborated with Marvel and released an ad promoting the upcoming Spider-Man: Brand New Day movie, giving a glimpse of the Galaxy Z Fold 8, Z Flip 8, and the all-new Galaxy Watch 9 series.
Samsung and Marvel released an ad video promoting the movie and new product launches.
Samsung is gearing up to launch the all-new Galaxy Z Fold 8 series alongside the Galaxy Z Flip 9 and Galaxy Watch 9 series on July 22, 2026.

The new foldables, alongside the new Galaxy Watch, are set to launch at the Galaxy Unpacked Event on July 22, 2026. Samsung is using “Spidey tingling style” marketing for fans excited to see what it has been cooking so far. Here is all we know so far:

Also Read: Samsung Flex Titanium Tech Comes to Galaxy Z Fold 8

Samsung Galaxy Z Fold 8, Z Flip 8 Star in New Spider-Man: Brand New Day Ad

samsung galaxy z fold 8 flip 8 in spiderman brand new day movie

In collaboration with Marvel, Samsung released a clip showing Spider-Man (Tom Holland) dissatisfied with his current phones, which often break during missions to save the world. This is often due to the regular phone’s length causing damage.

After Spider-Man builds a new “flip phone,” the Galaxy Z Flip 8, which can flip and offers easy accessibility.

The Marvel superhero’s best friend, Ned, played by Jacob Batalon, appears in the clip receiving a Spidey notification on his smartwatch, possibly a “Galaxy Watch 9.” He then takes out his “Creaseless-foldable phone,” possibly the Galaxy Z Fold 8, and tries to find Spider-Man’s whereabouts using the Spidey tracker site.

The advertisement video is already on YouTube as part of the Samsung and Marvel collaboration. After releasing the video, Samsung revamped its Galaxy Unpacked page on its official site.

Ahead of the launch event, Samsung announced that customers who reserve before launch will receive a $30 credit during pre-orders and up to $ 1,230 in total savings, with a chance to win a Samsung Gift Card.

Samsung also added Spider-Tracker Game on their reserve page for the upcoming Galaxy phone and watch.

Samsung Galaxy Z Fold 8 series, alongside the Galaxy Watch 9 series, is set to launch on July 22, 2026. Are you excited for the upcoming Galaxy Z Fold 8 and Z Flip 8 phones this year?

Image Credits: Samsung and Marvel.

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FAQs

Why are the Samsung Galaxy Z Fold 8 and Z Flip 8 featured in a Spider-Man ad?

Samsung and Marvel partnered to promote the upcoming Galaxy Z Fold and Z Flip phones with the Galaxy Watch 9 through a Spider-Man: Brand New Day-themed advertisement. The movie will be released in cinemas on July 31, 2026.