Flipkart Plus has been introduced in India to take on Amazon Prime scheme from the US-based e-commerce portal. Rumours were rife in recent times regarding Flipkart's take on Amazon Prime membership in the sub-continent, and the Flipkart Plus service is an answer to that. Flipkart Plus is an India-first program that is the result of years of rigorous data analysis, and Flipkart’s deep understanding of customer preferences, stated Flipkart in a media statement issued today. Under Flipkart Plus, the company is promising free & faster deliveries to the customers, early access to major sales on the platform and more.
The e-commerce portal terms Flipkart Plus as a benefits program intended to reach customers from all over the country with its inclusive aspects such as no-fee membership and a wide range of choices on rewards.
The program promises a superior experience for customers across all touch points, with key highlights being free & fast delivery, early access to major sale events such as big festive season sales, and an enhanced customer support experience. In addition, post the launch, all Flipkart customers will begin to earn ‘Plus Coins’ with each order -- the key to unlock a world of benefits across shopping, travel and content.
“At Flipkart, we deeply understand the Indian customer and solve for them meaningfully. This means that everything we do is not just limited to a particular section of the society but appeals to a wider audience. With that in mind, we have crafted Flipkart Plus as India’s most inclusive customer benefits program and we’re extremely thrilled to launch it this Independence Day,” said Kalyan Krishnamurthy, CEO, Flipkart.
While the prevalent norm for customer rewards programs is to provide benefits in the core business of a company, Flipkart Plus strives to extend benefits to an ecosystem of partners from which customers can choose from. With its wide reach, appeal, and design to cater to the needs of various customer segments, Flipkart Plus is ideally positioned to make a strong impact on the rewards industry and act as a catalyst in the evolution of e-commerce in India, added Flipkart in the statement.
Amazon India is also offering Amazon Prime membership scheme at an annual price of Rs 999. The Amazon Prime membership comes bundled with faster & free delivery, early access to major sales, dedicated Prime Day sale. It also gives a free subscription to Amazon Prime Video and Amazon Prime Music services in the country.