BlackBerry plans to launch two mid-range Android smartphones this year

After launching a high-end smartphone, the Priv, BlackBerry plans to focus on the mid-range segment this year by launching two mid-range smartphones. The company CEO John Chen revealed the news in an interview to The National.

BlackBerry Priv

According to the report, one smartphone will feature a full touch screen whereas the other will accommodate a physical QWERTY keypad. The prices range will be somewhere between $300-400 (roughly Rs. 20,000 – Rs. 26,600).

In the interview, Chen also admitted that Priv was unnecessarily priced high for enterprise customers. “A lot of enterprise customers have said to us, ‘I want to buy your phone but $700 is a little too steep for me. I’m more interested in a $400 device,” Chen revealed in the interview.

The BlackBerry Priv was launched with a price of $720 in the US but later slashed its price earlier this week. The smartphone now retails at $649 (approximately Rs. 43,000). Priv is also sold in India at a price tag of Rs. 62,990 via Amazon and offline retail stores. The price slash is yet to be made effective for the Indian market.

To refresh on the specifications, BlackBerry Priv features a 5.4-inch QHD AMOLED display of 1440×2560 pixels. It is powered by a Qualcomm Snapdragon 808 hexa-core chipset (1.8GHz dual-core Cortex-A57, and 1.44GHz quad-core Cortex-A53) clubbed with 3GB of RAM. The device comes with 32GB of expandable storage, and sports 18-megapixel of rear camera along with a 2-megapixel of front-camera, and 3,410mAh battery. On the software front, the device runs Android 5.1 Lollipop.

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5 Comments on "BlackBerry plans to launch two mid-range Android smartphones this year"

 

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Arif
April 10, 2016 3:47 pm 3:47 PM

Blackberry haven’t learned from there mistake and still repeating the same mistake again and again.
I am very rarely see Blackberry in hand.

Mack
April 9, 2016 7:14 pm 7:14 PM

BlackBerry failed because of their pricing strategy !
They price it so steep that the buying audience reduces itself. Same goes for Apple but they have somehow managed to loot people just for that half eaten Apple logo.
Take the case for the priv, one can easily get the same specifications from company Like xiaomi, Le-eco at much lower prices.

Atheist
April 11, 2016 2:06 pm 2:06 PM

Priv at 62k doesnt even support all india 4G bands imagine! No idea about volte also! Blackberry is stupid

Madhan Kumar
April 9, 2016 10:42 pm 10:42 PM

+1

Rahul Yadav
April 10, 2016 4:42 pm 4:42 PM

+1

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