India’s 5th largest GSM mobile service operator Aircel today announced the launch of exiting IVR based Value Added Services India’s first ever Interactive, Detective mobile series “Kriminal Kaun”. This Interactive, Detective series, is introduced by New Media which is the digital arm of Balaji telefilms Ltd.
The Kriminal Kaun Audiosodes stories will be available in in Hindi or Tamil language and gripping and focus on mystery be it murde, Kidnap or Robbery. There is a fresh series every week like ‘Crime in Fashion World’, ‘The Trap’, ‘Wedding Night Murder’. Each Audio Series has 4 episodes and updated daily.
In the first episode the Aircel subscribers get to hear the story; the second episode focuses on investigation. While with the third episode is dedicated purely to subscriber interaction where they get to guess the “Kriminal” in the series and in the fourth episode the detective Inspector Avinash solves the crime.
This exiting VAS will be available to all Postpaid and Prepaid subscribers of Aircel across India at monthly subscription charges of Rs.30 and browsing/access charges 10 paisa per minute for IVR portal.
Speaking on the launch of new VAS, Mr. Gurdeep Singh, COO, Aircel said, “We truly believe in providing innovative and engaging products to our consumers, bringing to them a world of possibilities. We have partnered with Balaji Telefilms to offer our consumers a thrilling and entertaining experience with the first ever Interactive and Detective daily audio series on your mobile phone in India.”
Mr. Puneet Kinra, Group CEO, Balaji Telefilms stated, “ Balaji has been the pioneer in providing innovative entertainment solutions in its New Media Division. Considering the busy lifestyles of Indian consumers, we decided to offer entertainment on the move. With these ‘audiosodes’, mobile entertainment will no longer be restricted to gaming and music.”