Aircel launches 3G experience zone in Chennai

By November 27th, 2014 AT 5:55 PM

Aircel has opened its exclusive store on the Poonamali High Road in Chennai. The store has an exclusive 3G experience zone with devices like tablets and smart-phones installed with Aircel SIM cards to give customers a firsthand experience of the quality of Aircel products with high 3G speeds.

The store also has an automated token system for customer convenience with a capacity to service 16 customers at any point of time and 2 Self Help kiosk machines where customers can directly resolve their issues.

aircel-fatafati-recharge197

Detailing out the retail strategy for Aircel, Sankara Narayanan K, Head- SBU 1 (Chennai & ROTN), said, “We’re investing our energy and resources in both, the online and exclusive retail formats, as they offer convenience to the customers. We have expanded our exclusive retail foot print in the last one year in Chennai by opening Aircel stores in high footfall areas and we expect by end of next year this channel will expand to75 stores with around 1/4 contribution to Aircel business.

Even Airtel and Vodafone has recently launched its customer experience exclusive stories in Delhi,

This year, Aircel has expanded its retail footprint across the city by setting up 27 exclusive Aircel stores and plans to add on seven more customer touch-points by March 2015. Aircel being one of the leading telecom operators in Chennai and Tamil Nadu works on an aggressive strategy for the Indian market and constantly innovates its products and services. Aircel has taken up the position of a data-led mobile service provider banking on the ‘Extra’ proposition that it offers to its customers.

Passionately following the Indian #Telecom Industry for over a decade from Business, Consumer and a Technical perspective. My primary focus area is Consumer & Digital Experience.

guest
5 Comments
newest
oldest
Inline Feedbacks
View all comments

Recent Posts

Jio, Airtel, Tata Sky Top the Charts for User Experience

Reliance Jio and Airtel are jointly ranked as number one telecom operators in India in terms of providing an excellent...

Bharti Airtel Had Stellar Second Quarter: Kotak

Kotak Institutional Equities on Wednesday said in a report that the second quarter of the current financial year was a...

Samsung Reclaims Top Position in Indian Smartphone Market After Two Years: Counterpoint

Indian smartphone market witnessed a 9% Year-over-Year (YoY) growth on the shipment of devices in Q3, 2020, Counterpoint said in...