Aircel has opened its exclusive store on the Poonamali High Road in Chennai. The store has an exclusive 3G experience zone with devices like tablets and smart-phones installed with Aircel SIM cards to give customers a firsthand experience of the quality of Aircel products with high 3G speeds.
The store also has an automated token system for customer convenience with a capacity to service 16 customers at any point of time and 2 Self Help kiosk machines where customers can directly resolve their issues.
Detailing out the retail strategy for Aircel, Sankara Narayanan K, Head- SBU 1 (Chennai & ROTN), said, “We’re investing our energy and resources in both, the online and exclusive retail formats, as they offer convenience to the customers. We have expanded our exclusive retail foot print in the last one year in Chennai by opening Aircel stores in high footfall areas and we expect by end of next year this channel will expand to75 stores with around 1/4 contribution to Aircel business.
This year, Aircel has expanded its retail footprint across the city by setting up 27 exclusive Aircel stores and plans to add on seven more customer touch-points by March 2015. Aircel being one of the leading telecom operators in Chennai and Tamil Nadu works on an aggressive strategy for the Indian market and constantly innovates its products and services. Aircel has taken up the position of a data-led mobile service provider banking on the ‘Extra’ proposition that it offers to its customers.
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