Samsung's market share has declined but it is still the biggest smartphone vendor in India. According to a report from IDC, Samsung has managed to capture around 24 percent of the smartphone market share in India, while Micromax, with a market share of 20 percent, stood as the second biggest smartphone vendor in India.
Lava and Karbonn, with a market share of eight percent each, stand at the third and fourth positions respectively. With impressive sales of devices like the Moto G (2013), the Moto G (2014), and the Moto E, Motorola has managed to become the fifth largest smartphone vendor in India with a market share of five percent.
Kiran Kumar, Research Manager of Client Devices at IDC India said, “Smartphone with screen size between 4.5-inch and 5.5-inch are seen as the sweet spot for consumer preference. Consumer need higher screen size phone to enjoy media content and with the 4G rollout expected in CY2015, we expect Phablets segment to pick up again.”
According to IDC, the Indian smartphone marker grew 23 percent quarter-on-quarter, while the year-on-year growth stood at a staggering 82 percent. In the overall mobile phone market, smartphone shipments grew 19 percent when compared to last year to reach a market share of 32 percent. According to the report, India is now the fastest growing smartphone market in Asia Pacific.
In the overall mobile phone market, Samsung dominated once again with a market share of 16 percent. With a mobile phone market share of 14 percent, Micromax grabbed the second spot. Nokia stood as the third biggest mobile phone brand with a market share of 11 percent during Q3 2014. Lava and Karbonn stood as fourth and fifth largest mobile phone vendors with a market share of 10 percent and eight percent respectively.