Xiaomi is Now Leading Smartphone Brand in India Along With Samsung With 23.5% Market Share Each: IDC Report

Xiaomi is now the leading smartphone brand in India with a market share of 23.5%. The Chinese company shares the spot with South Korean giant, Samsung, which also has 23.5% market share in the country. As per IDC Report of Q3 2017, smartphone shipments in India reached a record high of 39 million units with a growth of 40% QoQ, and 21% YoY.

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IDC in its latest Quarterly Mobile Phone Tracker, Q3 2017 report said that India has accounted 10 percent of the global smartphone shipments for the first time ever in a quarter. The entire reason behind these record-breaking shipments in pre-Diwali sales, where almost all the brands have discounted their popular smartphones. e-tailers have registered a 35% annual growth and 73% QoQ growth.

IDC also revealed the top five vendors with market share in the country. Xiaomi India has shipped a whopping 9.2 million smartphones and it now shares the top spot with Samsung with a market share of 23.5% each.

The competition amongst the top five vendors further intensified to capture a larger share of 72% of the smartphone market compared to 50% a year ago. Samsung and Xiaomi led the smartphone market in the quarter with each having 23.5% market share.

“Xiaomi’s aggressive pricing made the brand a clear winner in selling devices on eTailers and direct internet platform. The brand’s offline expansion through preferred partner program and Mi stores are also getting a good response as its shipments doubled from the last quarter,” said IDC in the report.