Xiaomi is Now Leading Smartphone Brand in India Along With Samsung With 23.5% Market Share Each: IDC Report

Xiaomi is now the leading smartphone brand in India with a market share of 23.5%. The Chinese company shares the spot with South Korean giant, Samsung, which also has 23.5% market share in the country. As per IDC Report of Q3 2017, smartphone shipments in India reached a record high of 39 million units with a growth of 40% QoQ, and 21% YoY.

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IDC in its latest Quarterly Mobile Phone Tracker, Q3 2017 report said that India has accounted 10 percent of the global smartphone shipments for the first time ever in a quarter. The entire reason behind these record-breaking shipments in pre-Diwali sales, where almost all the brands have discounted their popular smartphones. e-tailers have registered a 35% annual growth and 73% QoQ growth.

IDC also revealed the top five vendors with market share in the country. Xiaomi India has shipped a whopping 9.2 million smartphones and it now shares the top spot with Samsung with a market share of 23.5% each.

The competition amongst the top five vendors further intensified to capture a larger share of 72% of the smartphone market compared to 50% a year ago. Samsung and Xiaomi led the smartphone market in the quarter with each having 23.5% market share.

“Xiaomi’s aggressive pricing made the brand a clear winner in selling devices on eTailers and direct internet platform. The brand’s offline expansion through preferred partner program and Mi stores are also getting a good response as its shipments doubled from the last quarter,” said IDC in the report.

“In the coming few quarters, both Samsung and Xiaomi would need to further strengthen their channel play and significantly differentiate their products on technology and quality to sustain and fight for leadership in this hyper-competitive smartphone market,” says Upasana Joshi, Senior Analyst, IDC India.