Zenfone 4, Zenfone 5 and Zenfone 6 launched for Rs 5,999, 9,999 and 16,999

Asus has ventured into the lucrative smartphone arena in the country with the Zenfone 4,5 and 6. They have been priced pretty aggressively with the Zenfone 4 and Zenfone 5 locking horns with the Moto E and Moto X. The smartphones have been launched for Rs 5,999, Rs 9,999 and Rs 16,999 respectively.

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Zenfone 4 (Rs 5,999/Rs 6,999)

Asus Zenfone 4

• 4 inch capacitive display with a resolution of 800 x 480 pixels/ 4.5 inch with a resolution of 854 x 480 pixels
• 1.2 GHz dual core Intel Atom Z2520 processor
• PowerVR SGX544 GPU
• 1GB RAM
• Android 4.3 Jelly Bean with Zen UI on top of it, upgradable to Android 4.4 KitKat
• 8GB internal storage which can be expanded by another 64GB with the help of a microSD card slot
• 5MP rear camera without flash and a VGA front camera
• 3G (HSPA+), Wi-Fi, Bluetooth 4.0, GPS and Dual SIM support
• 1200 mAh battery
• Rs 5,999/ Rs 6,999

It comes across as a pretty good Moto E rival as the 4.5 inch variant of the device comes across a way more value for money proposition.

Zenfone 5 (Rs 9,999/Rs 12,999)

Asus Zenfone 5

• 5 inch display with a resolution of 1280 x 720 pixels and Corning gorilla glass 3 protection on top of it
• 1.6 GHz dual core Intel Atom Z2560 processor
• 1GB RAM
• Android 4.3 Jelly Bean with Zen UI on top and can be upgraded to Android 4.4 KitKat
• 8GB/16GB of internal storage which can further be expanded by another 64GB
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8MP rear camera with LED flash and a 2MP front camera
3G (HSPA+), Wi-Fi, Bluetooth 4.0, GPS and Dual SIM
2110 mAh battery
Rs 9,999/Rs 12,999

It has struck the chord with the perfect price and will surely give sleepless nights to the Moto G for a while now.

Zenfone 6 (Rs 16,999)

Asus Zenfone 6

• 6 inch capacitive display with a resolution of 1280 x 720 pixels
• 2 GHz dual core Intel Atom Z2580 processor
• Android 4.3 Jelly Bean which like its siblings has Zen UI on top and can be upgraded to Android 4.4 KitKat
• 2GB RAM
• 16GB and 32GB internal memory options and the same is available for expansion by another 64GB
• 13MP rear camera with LED flash and 2MP front camera
• 3G (HSPA+), Wi-Fi, Bluetooth 4.0, GPS and Dual SIM connectivity
• 3300 mAh battery
• Rs 16,999

The biggest and most powerful of the lot has the likes of Grand 2 and Lumia 1320 in sight. But it might struggle a bit against the Xiaomi Mi3 which was recently launched for Rs 14,999.

The smartphones are available with a slew of launch day offers from Flipkart and are quite the value for money devices too. Moto E and Moto G might just be concerned a bit too because the Zenfone 4 and 5 are bang on the money as value for money devices.