In a bid to create awareness and promote next generation 3G Mobile Handset in Indian market, Samsung, kick off its new television commercial aims to kill the perception that 3G means high spend on handsets. This new commercial has been created by ‘Cheil Worldwide SW Asia’ which brings to life the low-cost, high value Samsung Hero (3213) 3G enabled mobile phone.
The idea is simple; kill the perception that 3G handsets are expensive. This stems from the premise brought about by aggressive marketing and advertising by service operators and people wanting to upgrade their networks to 3G being hesitant, as they believe to enjoy this latest technology they will have to purchase an expensive handset.
The Samsung Hero 3G, is a 3G enabled phone loaded with exclusive features such as Video Calling and Mobile TV and also comes with a large display, Camera, USB connectivity, access to Social Networking sites – features that are appreciable within the given price bracket of Rs. 4000. What sets it apart from its competitors is the fact that it supports HSDPA 3.6 Mbps data transfer speed, which is up to 10 times faster than ordinary 3G WCDMA 384 kbps phones.
Talking to today’s youth, who are impatient and want things to happen now and are constantly seeking new experiences in their everyday lives the commercial revolves around a group of adventure-loving friends who set out on an air balloon for skydiving.
This group is seen enjoying every aspect of the phone such as its fast processor, camera, music download, video download, mobile TV and video telephony, whilst they are in the sky. Furthermore, to bring out the aspect of thrilling speed and to draw attention to the fact that with Samsung Hero 3G, everything happens in ‘real-time’ support was also drawn from the video-calling feature.