3G Does Not Mean Expensive Handsets, Says Samsung [VIDEO]

In a bid to create awareness and promote next generation 3G Mobile Handset in Indian market, Samsung,  kick off its new television commercial aims to kill the perception that 3G means high spend on handsets. This new commercial has been created by ‘Cheil Worldwide SW Asia’ which brings to life the low-cost, high value Samsung Hero (3213) 3G enabled mobile phone.

The idea is simple; kill the perception that 3G handsets are expensive. This stems from the premise brought about by aggressive marketing and advertising by service operators and people wanting to upgrade their networks to 3G being hesitant, as they believe to enjoy this latest technology they will have to purchase an expensive handset.

The Samsung Hero 3G, is a 3G enabled phone loaded with exclusive features such as Video Calling and Mobile TV and also comes with a large display, Camera, USB connectivity, access to Social Networking sites – features that are appreciable within the given price bracket of Rs. 4000. What sets it apart from its competitors is the fact that it supports HSDPA 3.6 Mbps data transfer speed, which is up to 10 times faster than ordinary 3G WCDMA 384 kbps phones.

Talking to today’s youth, who are impatient and want things to happen now and are constantly seeking new experiences in their everyday lives the commercial revolves around a group of adventure-loving friends who set out on an air balloon for skydiving.

This group is seen enjoying every aspect of the phone such as its fast processor, camera, music download, video download, mobile TV and video telephony, whilst they are in the sky. Furthermore, to bring out the aspect of thrilling speed and to draw attention to the fact that with Samsung Hero 3G, everything happens in ‘real-time’ support was also drawn from the video-calling feature.

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59 Comments on "3G Does Not Mean Expensive Handsets, Says Samsung [VIDEO]"


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May 8, 2011 10:55 pm 10:55 PM

just bought this phone 3days ago for a net review..
it costs Rs.3400 {which is a plus factor}
screen size is 2.0inch as claimed by company though screen seems to be of 1.9inch.
in 2g mode via opera mini i surfed net for 6 hours continuous{MAX Speed 29KBPS via Reliance GSm} .
and in 3g mode battery lasts for abt 3 hours of data usage{MAX Speed 352KBPS via reliance 3g on my laptop}.
camera is ok .
it can be used as DATA MODEM for PC.
Sound is good ,, Headphones are superb.
a nice phone at this price tag.
You get a phone + 3g modem @ RS.3400

May 8, 2011 6:39 pm 6:39 PM

I am not sure does it support modem feature. can any body help me regarding this.

Screen Resolution very bad, Camera VGA-very bad, not a good 3G phone over all considering above all.

May 6, 2011 6:41 pm 6:41 PM
rajiev : Kiran : @rahul @rajiev 4 of my friends are using sony Ericson phones and all 3 have same problems. First the speaker(ear piece) doesn work well as the voice gets teard and second joy stick wont last for more than 5months. i agree that sony phones are very durable as they are using it for more than 3 years but these problems occurd within the warrenty period and till now they are facing the same prob. Sony phones have small problems. agreed,smae prob facing Ya even i have seen many people complaining about faulty Ear piece of SE.… Read more »