Chinese electronics company, Xiaomi, today launched its largest Mi Home Store in India located in Bengaluru. The new Mi Home store is located in 100 feet road of Indiranagar area and it spreads across 6000 sq. ft covering two floors. So far in India, Xiaomi has launched two types of Mi Home stores- one is the standard Mi Home stores where customers can purchase the products launched in India and the other ones are Mi Experience Stores where the company showcases all the products which are not available in India. For the unaware, Xiaomi is an Internet company and has various IoT products in its homeland China. The new Mi Home is the combination of both standard Mi Home and Mi Experience Store as Xiaomi will showcase over 200 innovative products in the store. At the same time, one can walk into the store and purchase the products which are available in India.
The all-new Mi Home located in Bengaluru is spread across two floors and we got a chance to take a look at the store. In the ground floor, the company is showcasing the Mi TVs, phones available in India along with some popular ones which are launched in China such as the Mi 8 Explorer Edition, Black Shark gaming phone, Mi Mix 2S and so on. In the first floor, all the products are just for experiencing as none of them are launched in India so far. The products which are present in the first floor are Mi Vaccum Cleaner, Mi Smart Dishwasher, Mi Washing Machine and several other IoT products.
The new Mi Home is also equipped with special solar-powered charging stations as part of the brand’s effort to implement pro-environment measures.
As mentioned above, the new Mi Home also houses the largest experience zone in India, flaunting a collection of over 200 experience products that are sold globally.
Some of these products include the Mi Robot vacuum which is a intelligent home cleaning device that has 12 sensors to guide it through a house; Mi Smart Washing Machine which can be controlled using one’s smartphone through which the washing process can be customised, and Mi Smart Projector 150 which is the world’s first ultra-short focal laser projector with ALPD technology that delivers up to 150-inch Full HD at a distance of 50 cm, and a product life of 20,000 hours.
Ranging from smart home, smart travel to fitness and personal wellness sections, these products cover a plethora of categories offering innovative, smarter living solutions.
The New Xiaomi Mi Home Also has an Engagement Zone
Additionally, the store offers unique spaces such as the engagement zone and its very own Mi Home cafe wherein customers and Mi Fans can host regular meetups.
Marking the opening of this flagship store, Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India shared, “This is a truly special moment for us as the new Mi Home takes our new retail concept a step above, offering enhanced retail experience to our Mi Fans and consumers in India. The building represents a unique space that encourages people to think, learn, and engage, hence reflecting our drive for innovation. The futuristic concept embodies our efforts to connect the present consumer experience with the future. We hope that our Mi Fans and customers in Bengaluru visit this iconic store to enjoy the new retail experience, and make the most of our innovative product line-up.”
Xiaomi Aiming to Open 100 Mi Home Stores in India
Back in May 2017, Xiaomi inaugurated its first Mi Home store in the very Bengaluru city. The company is now aiming to open 100 Mi Home stores (including Mi Home and Mi Experience Stores) by the second half of 2018. Mi Home stores are one of the reasons why Xiaomi succeeded in the offline market. A customer can walk into the store and purchase any Xiaomi product which is available in the online market at the same cost or slightly higher price. The new Mi Home in Indiranagar will be open to customers on November 2.
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