Trai Now Issues Notice to Dish TV For Violation of Norms After Bringing Airtel Digital TV Under Scrutiny

Following the row with Airtel Digital TV, now Dish TV has met with a similar fate from Trai and a notice from the service regulator

By April 25th, 2019 AT 7:04 AM
  • Trai issued a notice for not setting up a proper customer care line
  • Dish TV has been asked to show compliance to Trai within five days

With almost a month into the new Trai tariff regime, we have definitely come to know that the Telecom Regulatory Authority of India (Trai) is not slacking off with the implementation of its latest pricing framework. The sector regulator has been stringent about the new rules since day one and is continuously keeping track of the DTH players under strict scrutiny to find any violation of the quality of service norms. Only a few days back, we got to hear that the regulator slapped Airtel Digital TV with a notice after Airtel was providing channels without the consent of users. Now a very similar notice has knocked on Dish TV’s doorstep. Here’s how Trai has responded to Dish TV’s violations of a few norms.

Dish TV In Trouble After Keeping Trai Norms on Sidelines

Trai in its notice said, “the said DTH operator is forcefully offering a bouquet of free-to-air channels with no choice to subscribers and without their consent. This is in addition to the channels opted by the subscribers and the following message is being displayed: – This is a free to air bouquet at no extra charge. If you have selected any pay channel, then this bouquet will not impact your NCF.”

The regulator in its notice, also added that when subscribers are trying to reach out to Dish TV to log their grievance, they are unable to do so. It is worth noting that Trai issued the notice on April 24, Wednesday to Dish TV and the regulator has asked the company to comply with the norms within five days of the issue date and then report compliance to the authority.

The telecom regulator has already emphasised that the new Trai tariff regime has aimed to bring more transparency to the broadcasting and DTH industry. Not only that, but the regulator has also laid a severe emphasis on following of quality of service norms. In addition to that, Trai has asked all related companies to adhere to the strict rules set for customer service and a grievance remedial line. In its order, Trai had noted that every service provider must ensure that it “has a toll free “customer care number” having sufficient number of lines or connections and human resources to efficiently service the subscriber base of the distributor”, a clause which Dish TV violated recently, only to be hit by a notice from Trai.

Airtel Digital TV Also Slapped with Notice for Ignoring QoS Norms

The clause related to transparency which says that all subscribers should get access to channels of their choice only and they should have the full flexibility to choose what they want to watch is another one which forms the basis of the new framework. However, Dish TV has been held in scrutiny for keeping these norm on the sidelines as well. Only a few days back, Airtel Digital TV was also hit by a similar notice from Trai after violating rules of the new tariff order.

Chakri is a go-to guy for your next smartphone recommendation. Back in his engineering days, he used to play with smartphones by installing custom ROMs and that passion got him into the tech industry. He still goes nuts about a smartphone knocking his door for review. Currently managing everything at Telecom Talk, Chakri is trying to master PUBG Mobile in his free time.

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