Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks

It seems that the stream of introducing new plans and packs for the consumers is not over yet in the DTH industry, and if there is one DTH operator which has the highest number of options in store for the consumers, it is Tata Sky. Last time, we saw that Tata Sky had launched new Lite packs for its subscribers, however, this time again the operator is back with a new set of packs targeting regional languages and the sports genre. Tata Sky has decided to keep its stream of Lite Packs going as these new debuts in its portfolio are also Lite packs. Apart from the Lite packs in southern languages like Telugu, Tamil, Kannada and Bengali, these new packs come in other languages. Another thing to note is that these plans won’t be launched by Tata Sky right away, but consumers will have to wait till April 23 to see these plans in Tata Sky’s roster.

Odia Lite, Gujarati Lite and Sports Packs Announced by Tata Sky
The first plan that we get to see in this new list of plans is the Gujarati Lite plan of Rs 123.70, after taxes, this plan will be available to the users for Rs 146, and it will bundle 66 channels. Similarly, the Gujarati Lite HD pack will be slightly higher priced at Rs 202.50 without taxes and Rs 239.00 with taxes for the end price, and this pack will bundle 68 channels. On April 23, Tata Sky will also be launching the Odia Lite pack for the subscribers which will be priced at Rs 141.50 before taxes and Rs 167, after taxes and this plan will package 62 channels for the subscribers. The HD version of this pack, the Odia Lite HD will come with 64 channels and will cost Rs 222 before taxes and then Rs 262 after taxes.