Tata DOCOMO, the GSM brand of Tata Teleservices, today announced the commercial launch of its operations in India, beginning with Chennai and Tamil Nadu. From today, subscribers can call anywhere in India for just 1 paisa per second .The company’s Next Gen GSM service started on a heady note, with TTSL managing director Anil Sardana making the first phone call from Tata DOCOMO’s 3G-ready network to Union Minister for Telecommunications and Information Technology Thiru A Raja.
TATA DOCOMO’s pan-India service rollout will be completed this year, with south Indian circles going ‘live’ in a fortnight.In a message at the launch press conference, Ratan Tata, Chairman, Tata Sons, said: “The value proposition offered by Tata DOCOMO is a unique and revolutionary idea which symbolises the spirit of innovation and inventive genius.
This launch is truly a moment of triumph for the consumer. The launch of pay-per-use, per-second concept offered by Tata DOCOMO will create a paradigm shift in the overall telecom experience for the customer and provide a service that is refreshingly different.”Tata DOCOMO also announced the introduction of the pay-as-you-use advantage for many of its value-added services, including all its voice portals, 24-hour music, cricket commentary and voice chat. The company also announced free missed call alerts service to all its customers without any charge whatsoever. In addition, voice mail on Tata DOCOMO will be totally free for all subscribers with no burden of monthly rentals, no deposits, and no retrieval charges.