OnePlus Users in India Hold Onto Their Smartphones for a Longer Time: Counterpoint

Follow Us

A majority of potential premium smartphone buyers in India plan a replacement in next 12 months and Samsung users replace their smartphones faster than average while OnePlus users hold onto their devices for a longer time, said a new survey by Counterpoint Research on Wednesday. According to Counterpoint Research's "India Premium Smartphone Consumer Survey", replacement cycles among the potential premium smartphone buyers (who are currently using a smartphone priced above Rs 20,000 or roughly $280) is around 25 months.




"The Indian market has been growing at a healthy rate. There is a close competition between Samsung and OnePlus in the premium segment. Almost six out of 10 Samsung users are interested in replacing their smartphone within the next year. About four out of every 10 users of OnePlus plan to buy a new smartphone in the next year," Pavel Naiya, Senior Analyst at Counterpoint Research, said in a statement.

While Apple struggles to gain momentum in the premium segment in India, Chinese brands like Oppo, Huawei and Vivo are trying hard to break into the segment.

The market research firm surveyed upper-mid and premium segment (priced above Rs 20,000) Android smartphone users. The survey included 800 respondents from top cities in India.

The survey found that almost half of the respondents are interested in spending Rs 40,000 (roughly $580) or more for their next purchase.

One in every five respondents is interested in spending more than Rs 60,000 (roughly $870) and around 8% of these respondents indicated their interest in spending Rs 80,000 (roughly $1,150) or more.

"In-display fingerprint, facial recognition, dual or more cameras, and AI capabilities came up as key features, where almost four out of every ten respondents thought that these are a ‘must have' in their future premium smartphones.

"Longer battery life along with fast charging, higher memory storage, new designs, and multiple cameras are the other key features which will influence future purchase decisions," Tarun Pathak, Associate Director at Counterpoint Research said.

"Punch hole displays and foldable displays are yet to make any significant impact on consumers' minds in India."

Reported By

Managing Editor

Chakri is a go-to guy for your next smartphone recommendation. Back in his engineering days, he used to play with smartphones by installing custom ROMs and that passion got him into the tech industry. He still goes nuts about a smartphone knocking his door for review. Currently managing everything at Telecom Talk, Chakri is trying to master PUBG Mobile in his free time.

Recent Comments

Anonymous :

In line with Airtel's ?49 plan that offers 20GB of data for the same duration.

Jio Brings New Rs 49 Plan

Faraz :

Yes.. Corruption and arrogance is in the core of this organisation since beginning.. & Now even gov wants everything to…

BSNL's Operating Profits Signal a Positve Future

Mrs Mithilesh :

BSNL DoT aur ITS ka gulam hai, BSNL ke executives aur staff ki halat gulamo aur kutto se bhi battar…

BSNL's Operating Profits Signal a Positve Future

TheAndroidFreak :

Till BSNL doesn't make 5Mhz of band 1/28/8 live across country, it doesn't make sense. Vi is far better operator…

Vodafone Idea Tests Vi AirFiber with Multiple Partners

Faraz :

In my experience. Airtel 4G went down to 20-30 Mbps where it used to 50-70 Mbps on b3+b40 CA. Jio…

5G Users Consuming 3.6 Times More Data than 4G Users…

Load More
Subscribe
Notify of
0 Comments
Inline Feedbacks
View all comments