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EE has taken a proactive approach to enhance mobile coverage in the bustling Scottish capital in preparation for the anticipated surge of tourists during the renowned Edinburgh Festival Fringe. The British mobile operator has installed mobile ‘mini-masts,’ also known as small cells, on street furniture like lamp-posts and phone boxes strategically positioned in the city’s busiest areas, according to the telco.
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Also Read: EE Deploys Over 600 Small Cells to Enhance Mobile Coverage Across the UK
Enhanced Mobile Coverage for Edinburgh Festival Fringe
As the second most popular tourist destination in the UK after London, Edinburgh sees its population nearly double during August, attracting over half a million visitors to the celebrated festivals, the telco said.
EE has collaborated with Edinburgh Council and Nokia to deploy small cells in high-demand locations such as the Royal Mile, the University of Edinburgh, Princes Street, Chambers Street, the National Museum, and the West End to accommodate the substantial influx of people and ensure seamless mobile connectivity.
Enhancing Consumer Experience
EE stated that the significance of mobile technology during the Edinburgh Festival Fringe cannot be understated, as visitors increasingly rely on smartphones for electronic ticketing, program listings, ticket booking on the go, and navigation to various venues. Moreover, the desire to share experiences with friends and family on social media platforms throughout the festival further emphasizes the importance of reliable mobile networks.
Also Read: EE to Expand 5G to Rural Areas and Tourist Destinations
