Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks


Bharti Airtel has launched Rs 99 Unlimited Data Pack for its users. If we consider the backdrop of this move, Airtel is earnestly taking steps to simultaneously offer consumer-friendly tariff options and boost ARPU (Average Revenue Per User). Airtel has achieved an ARPU of Rs 200, presently the highest in the industry.
Also Read: Bharti Airtel Reports Q1 Net Profit of Rs 1,612 Crore, ARPU Grows to Rs 200
Airtel provides a range of Truly Unlimited Plans to suit different usage patterns and consumer needs. However, Data Packs come into play when users exhaust the high-speed data quota bundled with their plans. If you are a regular reader of TelecomTalk, you are likely aware that Airtel is considering data monetisation as a lever to increase ARPU, and as part of this strategy, they have introduced a new Rs 99 Data Pack.
Let’s delve into the benefits of Airtel’s newly launched Rs 99 Unlimited Data Pack.
Airtel Rs 99 Data Pack
The Airtel Rs 99 Data Pack offers consumers unlimited data with a validity of 1 day. However, a Fair Usage Policy (FUP) of 30GB applies. After consuming 30GB of high-speed data, Airtel users can continue to use unlimited data at speeds of 64Kbps. Please note that in order to take advantage of this data pack, you must have an active base plan.
Also Read: Airtel Prepaid Data Packs That Work on Existing Validity Listed
Airtel Unlimited 5G
It’s important to note that in areas where Airtel 5G Plus is available and if you are subscribed to an Unlimited 5G Benefit bundled Airtel Truly Unlimited plan, you can enjoy unrestricted 5G data without daily limits. Nevertheless, the newly launched Airtel Rs 99 Data Pack can be beneficial when you are in a non-5G area and using a 4G handset. This pack provides additional high-speed data for any surged data needs or unexpected consumption.