ASUS targets entry-level smartphone market in India with MediaTek processor-equipped Zenfone Go

ASUS’s Zenfone line-up of smartphones is constantly expanding, and India has become one of the most important markets for the company. As if all those smartphones that were launched during the ZenFestival, which happened last week, weren’t enough, the Taiwanese smartphone manufacturer has quietly listed a new Zenfone on its website, the ASUS Zenfone Go. It is not the company’s first entry-level smartphone, but interestingly enough, it is the first device Zenfone to use a MediaTek chipset.

Asus Zenfone Go

The rumours about the ASUS ZenFone Go have been doing rounds for a while now, but there had been no official confirmation from the company. However, Flipkart has now listed the smartphone on its website, adding more credibility to the fact that the device exists, and is coming soon. However, there is still no official information from ASUS about its pricing or availability.

The ASUS Zenfone Go features a 5-inch HD IPS LCD display, Android 5.1 Lollipop-based ZenUI, an 8-megapixel primary camera, and a 2-megapixel secondary camera. It is powered by the MediaTek MT6580 chipset, which combines a 1.3GHz quad-core CPU and a Mali-400MP2 GPU, taking care of the performance department. The device will be available in two storage variants, 8GB and 16GB, along with a microSD card slot for storage expansion by upto an additional 64GB. This dual-SIM smartphone lacks 4G LTE as well as NFC.

ASUS ZenFone Go Specifications

  • 5-inch display, 1280 x 720 pixels, 294 ppi
  • Android 5.1 Lollipop-based ZenUI 2.0
  • MediaTek MT6580 chipset, 1.3 GHz quad-core CPU, Mali 400 MP2 GPU, and 2GB LP-DDR3 RAM
  • 8GB/16GB internal storage, expandable via microSD card (up to 64GB)
  • 8-megapixel primary camera, LED flash, f/2.0 aperture, and 2-megapixel secondary camera
  • Dual-SIM with dual-standby, 3G HSPA+, Wi-Fi 802.11 b/g/n, Wi-Fi Hotspot, Bluetooth v4.0, A-GPS, and microUSB v2.0 port
  • 2,070 mAh battery; 71 × 144.5 × 9.98 mm; 135 grams

It will be available in three colours, black, white, and red. It is expected it to be priced in the Rs. 6,000-7,000 price range when it goes on sale in the next few weeks. At this price, the YU Yuphoria and the Xiaomi Redmi 2 Prime are still better choices. All of them feature two SIM card slots, Snapdragon processing chipsets, and 4G LTE connectivity.

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8 Comments on "ASUS targets entry-level smartphone market in India with MediaTek processor-equipped Zenfone Go"


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Prince Kaushik
December 5, 2018 1:02 pm 1:02 PM

Asus powered by Mediatek is one of the cool device you can buy. Its an awesome device.

August 12, 2015 8:28 pm 8:28 PM

so samsung is better huh. only for you my sister samsung phone hangs alot she always opens her battery because of it i have a 3 yr old lava phone display is better than samsung internet and call quality are better to few days ago her samsung was taken to cc for repair as it got bad and they charged 900 rs just for flasing the os wtf*** she doesnt listen to me she says samsung has brand power yup only power which is in its name nothing good in the device

August 13, 2015 11:35 am 11:35 AM

Take a better specsed phone from Samsung and compare it with same specsed (off course less priced ) chinese /Indian models and comment .Not every phones from Samsung hanged .If the ram is more than 1.5gb its not get hanged and works like charm .

August 12, 2015 9:12 am 9:12 AM
Personally I didnt like the asus zenphone 5 .it has the following problems 1)Camera is not upto the mark . 2)heating issues 3)UI is not that great like Samsung /Sony etc . Initially I just run behind blindly to the specification .So I wasted a lot of my money to chinese /Indian brands .Now I realize that specification doesnt matter The user experience is the primary concern .let us take yu yureka @9999/- and Samsung galaxy [email protected] .specification of both of these devices are more or less same .but Yureka doesnt give a userexperence and satisfaction like sg a7 .… Read more »
August 12, 2015 3:10 pm 3:10 PM

User experience is bad on Cyanogen (Yureka, Yuphoria)? CyanogenOS is the only official OS which permits you to root without making the warranty void. CyanogenMod is the best custom ROM available and is most downloaded ROM. And if you search CyanogenMod’s website you’ll find it’s available for most of the Samsung phones. Reason? People are not happy with the UI.

August 12, 2015 6:26 pm 6:26 PM

Bro yes cynogen is Good but not only the OS matters for a good user experience .Camera ,Display ,battery life ,look and feel ,weight with battery ,Audio quality ,after sales ,Brand value etc. Come to play to decide the user experience .Thats my point based on my experience .tks .

August 12, 2015 11:39 am 11:39 AM

For samsung UI you can download touchwiz clone free from playstore. For that simple solution why to pay 10k more.
And samsung ui is not the best.. Every one have their taste and differs.. I m happy with yureka since 5 months. There are lot of custom rom which makes customization easy

August 12, 2015 1:41 pm 1:41 PM
No man not only the ui my point is based on every aspects . Actually Sg a7 gives me a high level of satisfaction . 1)Its display is fantastic 2)Camera quality is excellent (far far better than every 10k chinese devices ) 3)call quality ,sound quality ,quality of the ear pieces . Initially I am also having your opinion .After am started using sg a7 I come 2 know thatall that devices so far am used (mmx canvas HD ,Lava iris pro 30 ,Lenevo a6000 ) etc are just a dummy piece . You could also realize my point when… Read more »