Apalya Techno Partners with BBC For Tata Photon TV

By March 4th, 2010 AT 1:28 PM

India’s leading Mobile TV content provider Apalya technology announced its partnership with BBC World News .The BBC World News channel will now be available on Tata Photon TV Service across India.

Mr.Vamshi Krishna Reddy,Co-founder, Apalya technology said “Demand for Mobile TV is picking up pace in the India and the government has also recognized this recently and has been very supportive along with the major telecom and internet players. Our leadership and credibility in the space is therefore also naturally being recognized as this partnership with BBC World News suggests.”

Mr.PV Shyam, Director, Distribution and Development, South Asia, BBC Worldwide, India, stated “BBC World News currently reaches more than 21 million homes in India. As a result of our partnership with Apalya, we are delighted to broadcast on the mobile TV platform which would increase our audience reach even further. The BBC is always looking at newer platforms to showcase our first-rate news and information content, with Photon TV Service we are happy that new audiences will now be able to access the channel.

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