Android’s global market share reaches 88%: Strategy Analytics

The global smartphone shipment has reached 375 million units in the third quarter of 2016, according to the research firm Strategy Analytics. Android operating system grabs 88% of the global market share. Within the 375 million units, 328.6 million units are Android smartphones. 45.5 million devices are running Apple iOS. Other devices count around 1.3 million units.

sms-india

“Global smartphone shipments grew 6% annually from 354.2 million units in Q3 2015 to 375.4 million in Q3 2016. This was the smartphone industry’s fastest growth rate for a year. Modest smartphone regrowth is being supported by emerging markets with relatively low smartphone penetration across Asia and Africa Middle East, particularly countries such as India and South Africa,” commented Linda Sui, Director at Strategy Analytics.

Apple OS’s share has dropped 12% in its market share. This is mainly due to its low performance in China and Africa.

“BlackBerry and Microsoft Windows Phone have all but disappeared due to strategic shifts, while Tizen and other emerging platforms softened as a result of limited product portfolios and modest developer support,” said Neil Mawston, Executive Director at Strategy Analytics.

Also Read: Apple iOS 10 now runs on 54% of active iOS devices

In Q3 2015, the global Android smartphone shipment was 298 million units. The number of Apple smartphones shipped was 48 million units. Others together constituted 8.2 millions of units. In the case of operating systems, 84.1% was the market share of Android OS. 13.6% was the market share for Apple iOS. Other operating systems captured 2.3% share in the market.

READ:  Nokia 8.1 Starts Receiving Android Q Beta 5 Update With Swipe Up Google Assistant Feature

Woody Oh, Director at Strategy Analytics, added, “Android’s leadership of the global smartphone market looks unassailable at the moment. Its low-cost services and user-friendly software remain attractive to hardware makers, operators, and consumers worldwide. However, several challenges remain for Google. The Android platform is getting overcrowded with hundreds of manufacturers, few Android device vendors make profits, and Google’s new Pixel range is attacking its own hardware partners that made Android popular in the first place.”

2
Leave a Reply

avatar
Photo and Image Files
 
 
 
2 Comment threads
0 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
0 Comment authors
Worldwide 4G smartphone shipment surpasses 1 billion mark in 2016: IDCGoogle Bids Adieu To Android Gingerbread And Honeycomb, Google Play Services To Drop Support In 2017 Recent comment authors
newest oldest most voted
trackback

[…] terms of operating system, the shipment volume of Android smartphones is expected to reach 1.22 billion, occupying 85% of market share and 5.2% y-o-y growth. The […]

trackback

[…] Also Read: Android’s global market share reaches 88%: Strategy Analytics […]

Recent Posts

Bharti Airtel Data Add-Ons for Prepaid Users Start at Rs 28: Pricing and Benefits Detailed

Bharti Airtel is currently providing five data add-ons to its prepaid subscribers in the country. The prices of these data...

BSNL Annual Broadband Plans Above Rs 399 Will Now Ship With Free Amazon Prime Membership

State-run telco, BSNL, today officially announced that its annual broadband plans priced over Rs 399 will now ship with Amazon...

Forthcoming Android Version Will Just Be Called ‘Android 10’

Google, which named its operating system versions after tasty treats like Lollipop and KitKat, has announced that it will just...