Bharti Airtel ARPU Estimated to Surpass Reliance Jio in Upcoming Quarterly Reports

Reliance Jio Infocomm, which has been leading on many fronts till now in the telecom industry is going to witness fall in one of its metric. As per a new ET Telecom report, the average revenue per user (ARPU) which is a key metric in the telecom industry will be surpassed by Bharti Airtel, for the Mukesh Ambani led telecom operator. For quite a long time, Reliance Jio has been boasting of the highest ARPU in the industry, and now Bharti Airtel is going to take over the metric for the first time since the former started reporting its quarterly financials, as per the analysts.

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Bharti Airtel to Touch Rs 127 in ARPU

As per the estimations of the analysts, Reliance Jio’s monthly ARPU may come down to the levels of Rs 124 thus seeing a decline for the seventh consecutive quarter. Whereas, Airtel’s ARPU is expected to climb up to Rs 127, thus surpassing the figure inked by Reliance Jio in this quarter. It is worth noting that the Mukesh Ambani led telecom operator has been amassing low-revenue generating customers from the sale of its 4G feature phone, the JioPhone. In contrast to that, Airtel has been putting focused efforts since the second half of 2018 to continuously improve its ARPU, and it seems that its efforts have been paying off.

According to Axis Capitals, “Jio’s ARPU will decline 2% sequentially to Rs 124 due to a mix change.” Also, Rajiv Sharma who co-heads SBICap Securities remarked on Jio’s monthly ARPU saying that it may “remain subdued as it continues to only add marginal customers, although things could change if it ramps up visibility on the postpaid and enterprise business domains, or rings in a quick tariff hike.”