India –3G Auction Arrives FinallyAfter being postponed several times in the last two years, the long-awaited 3G & Broadband Wireless Access (BWA) spectrum auction is finally happening today. While commercial usage is only permitted from September 2010 onwards, a successful auction should lay the groundwork for faster internet connectivity and data transfer on mobile phones, boosting usage of data services in the cellular market.

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While the purpose of the auction was to facilitate the further development of the telecom sector, it has captured market attention more for its probable impact on India’s fiscal health and its exchange rate.

With nine bidders competing for three to four spectrum slots in 22 zones across the country, the finance ministry expects to raise around INR 360bn, as mentioned in the FY11 Union Budget. With fixed base prices (the government’s minimum acceptable price) of INR 35bn, a company will receive pan-India 3G coverage.

The government should be able to raise a minimum of around INR 140bn if auctions for all the spectrum slots clear at the base price. However, it is highly likely that the auctions will be extremely competitive, and the proceeds will significantly exceed the minimum base price and be closer to the Ministry of Finance’s (MoF’s) estimate of INR 360bn.

In this context, intense competition among telecom players to garner market size in one of the fastest-growing cellular markets is an obvious factor. In fact, international interest in India’s telecom sector is evident, given that most of the bidders include an element of foreign participation (ranging from 26-70%). In addition, despite the long delay, the level of current investor interest in the auction speaks volumes about the market’s potential.