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Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks
The Indian smartphone market — currently undergoing great churning at both the hardware and software levels — is set to witness a game-changing moment this month in the Samsung Galaxy ‘M’ series devices that may redefine the affordable and mid-level price segments currently dominated by the Chinese players. The South Korean giant, which has a significant presence across price points in the country, would this month launch two smartphones — M10 for around Rs 9,500 and M20 for nearly Rs 15,000 — with not-seen-before specifications like Infinity-V display in this segment.
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According to reliable industry sources, the third smartphone M30 with triple-rear camera system will probably arrive next month. The first-ever ‘M’ series smartphones with industry-first features are currently being manufactured for the millennials at Samsung’s factory in Noida. It will be a global launch for the ‘M’ series in India and may reach other markets later.
According to experts, Samsung, which is still the most vertical integrated player in the Indian market has set its eyes firmly on de-throwing Xiaomi’s highly-successful Redmi series in the affordable and mid-price range segment.
“Samsung has access to latest display, camera, memory and connectivity technologies from the hardware perspective. Further, it can enjoy global scale for the same ‘M’ models more than Xiaomi,” Neil Shah, Partner and Research Director at Counterpoint Research told IANS.
According to Shah, Samsung can surely compete well if it has the right value proposition in terms of design, specs and more so camera to take on Xiaomi.
