Can ZTE attract Indian smartphone audience with Nubia Z5S and Nubia Z5S Mini?

As per the reports from TheTecholic, ZTE, the Chinese multinational telecommunications company is all set to unveil the new ZTE Nubia Z5S and Nubia Z5S Mini at an event in today. The company has partnered with the e-commerce giant, Snapdeal to sell these two new smartphones. However, competing with the highly successful Xiaomi Mi 3 and Redmi 1S is going to be an uphill task for the Chinese manufacturers. The ZTE Nubia Z5S has been priced at Rs 20,000 on AliExpress while the ZTE Nubia Z5S Mini is priced at around Rs 14,500.

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The Nubia Z5S comes with a quad-core Snapdragon 800 processor clocked at 2.3GHz and 2GB RAM. It has 16/32GB internal storage and is powered by a 2300mAh battery. It features a 5-inch HD display with Dragontrail glass protection along with a 13-megapixel rear and a 5-megapixel front camera. Everything on the ZTE Nubia Z5S looks impressive except the battery capacity which is just 2300 mAh.

ZTE Nubia Z5S Specifications

• 5-inch IGZO display, 1920 x 1080 pixels, DragonTrail Glass
• Android 4.2.2 JellyBean
• 2.3GHz quad-core Qualcomm Snapdragon 800, Adreno 330 GPU, 2GB RAM
• 16/32GB storage, no microSD card slot
• 13MP Sony Exmor RS CMOS primary camera, autofocus, OIS, LED flash, Panorama, HDR, 2160p 4K video recording, slow-motion videos (720p @ 120 fps)
• 5MP secondary front-facing camera
• 3G HSDPA, dual-band Wi-Fi a/b/g/n/ac, Wi-Fi Direct, Miracast, DLNA, Bluetooth v4.0, IR Port, GLONASS A-GPS and microUSB v2.0 port
• Accelerometer, gyro, proximity, ambient light sensor, compass
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2300 mAh battery, 137.7 x 68.8 x 7.6 mm, 126 g

The Nubia Z5S Mini is a budget smartphone that features a 4.7-inch HD display, 1.2GHz Snapdragon 400 quad-core processor and 2GB of RAM. Also included are 13-megapixel rear camera, 5-megapixel front-facing camera, 16GB internal storage, microSD card slot, and a 2,000mAh battery.

ZTE Nubia Z5S Mini

• 4.7-inch IGZO display, 1280 x 720 pixels, Scratch-Resistant Glass
• Android 4.3 JellyBean
• 1.2GHz quad-core Qualcomm Snapdragon 400, Adreno 305 GPU, 2GB RAM
• 16GB storage, microSD card slot (up to 32GB)
• 13MP primary camera, autofocus, LED flash, Panorama, HDR, 1080p video recording
• 5MP secondary front-facing camera
• 3G (42Mbps HSDPA), Wi-Fi a/b/g/n, Wi-Fi Direct, DLNA, Bluetooth v4.0, GLONASS A-GPS and microUSB v2.0 port
• Accelerometer, gyro, proximity, ambient light sensor, compass
• 2000 mAh battery, 134.9 x 65.8 x 8.6 mm, 117.9 g

ZTE has been able grab around 3-5 percent of global smartphone market share (varies according to reports) due to impressive sales in China with carrier deals but it hasn’t been able to grab consumer interest outside China. First of all, neither of these device come with Android 4.4 KitKat or even a simple interface which might put off some consumers. Neither they are a popular brand among Indian consumers not Snapdeal hasn’t been a great place for exclusive launches. For that matter, no one except Flipkart has been able to pull of exclusive device in an impressive way. If ZTE doesn’t launch these devices at really attractive price points, I don’t think that they have a chance of selling them in impressive numbers.