Xiaomi Maintained Leadership Position in Indian Smartphone Market During Q1 2019: IDC

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With a total shipment of 32.1 million units, India's smartphone market grew 7.1% year-on-year (YoY) despite the global market falling by six per cent during the same period, a new report by the International Data Corporation (IDC) said on Monday. The research showed that despite the government's new e-commerce rules, online channels managed to sustain their pace, registering 19.6% year-on-year growth in Q1 2019. Xiaomi maintained its leadership position, growing YoY by 8.1% in Q1 2019 while Samsung was at the second position with a decline of 4.8% in Q1 2019.

Vivo grabbed the third position as its shipments doubled in Q1 2019 whereas Oppo recaptured the fourth position with a year-on-year growth of 9.7%.

"Fuelled by attractive offers and new launches by vendors like Xiaomi, Samsung, Realme, and Huawei, online sales reached 40.2% of the market in Q1 2019," Upasana Joshi, Associate Research Manager, Client Devices, IDC India, said in a statement.

Average selling prices (ASP) grew by 3.3% YoY to $161.

This was attributed to the growth in the $300-$500 segment, accounting for 6% of the overall smartphone market in Q1 2019.

"Samsung surpassed Apple for the leadership position in the premium ($500+) segment with an overall share of 36% in Q1 2019 due to its newly launched Galaxy S10 series that was supported by huge marketing campaigns. OnePlus followed, as its OnePlus 6T was the top-selling model in India's $500+ segment," Joshi added.

The feature phone market, which still accounts for half of the total mobile phone shipments, registered 32.3 million-unit shipments in Q1 2019, with a sharp decline of 42.4% in the first quarter of 2019 compared to the same quarter last year.

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