Xiaomi Maintained Leadership Position in Indian Smartphone Market During Q1 2019: IDC

Vivo grabbed the third position as its shipments doubled in Q1 2019 whereas Oppo recaptured the fourth position with a year-on-year growth of 9.7%

By May 13th, 2019 AT 7:51 PM
Highlights
  • OnePlus 6T was the top selling premium model in the country
  • Xiaomi secured top spot with the likes of Redmi Note 7 and Note 7 Pro models selling well

With a total shipment of 32.1 million units, India’s smartphone market grew 7.1% year-on-year (YoY) despite the global market falling by six per cent during the same period, a new report by the International Data Corporation (IDC) said on Monday. The research showed that despite the government’s new e-commerce rules, online channels managed to sustain their pace, registering 19.6% year-on-year growth in Q1 2019. Xiaomi maintained its leadership position, growing YoY by 8.1% in Q1 2019 while Samsung was at the second position with a decline of 4.8% in Q1 2019.

Vivo grabbed the third position as its shipments doubled in Q1 2019 whereas Oppo recaptured the fourth position with a year-on-year growth of 9.7%.

“Fuelled by attractive offers and new launches by vendors like Xiaomi, Samsung, Realme, and Huawei, online sales reached 40.2% of the market in Q1 2019,” Upasana Joshi, Associate Research Manager, Client Devices, IDC India, said in a statement.

Average selling prices (ASP) grew by 3.3% YoY to $161.

This was attributed to the growth in the $300-$500 segment, accounting for 6% of the overall smartphone market in Q1 2019.

“Samsung surpassed Apple for the leadership position in the premium ($500+) segment with an overall share of 36% in Q1 2019 due to its newly launched Galaxy S10 series that was supported by huge marketing campaigns. OnePlus followed, as its OnePlus 6T was the top-selling model in India’s $500+ segment,” Joshi added.

The feature phone market, which still accounts for half of the total mobile phone shipments, registered 32.3 million-unit shipments in Q1 2019, with a sharp decline of 42.4% in the first quarter of 2019 compared to the same quarter last year.

Read more on:

Leave a Reply

avatar
Photo and Image Files
 
 
 

Recent Posts

OxygenOS to Get Cricket Score, Smart SMS and Work-Life Balance Features in Next Open Beta

The OnePlus 6 and the OnePlus 6T have become top-selling smartphones in the country. When OnePlus launched these phones, they...

Redmi K20 Official Image Out Now, Company Confirms AMOLED Screen, 4000mAh Battery and More Features

In the past few weeks, Redmi K20 has been the victim of many leaks, rumours and speculations, but finally, after...

Trai Tariff Regime: Where Do Best Fit Plans Fit In the Entire Picture and How Do They Work?

The new tariff regime made it necessary for the subscribers of DTH or cable TV services to migrate to the...