Xiaomi Maintains Leadership Position in Indian Wearable Market With 41% Share: IDC

By December 6th, 2018 AT 2:00 PM

Riding on the success of its Mi Band 3 fitness tracker, Xiaomi has maintained its leadership in the country’s wearables market with a 41% market share in the third quarter of this year, the International Data Corp (IDC) said on Thursday. GOQii continues to hold the second position with a healthy 47% year-over-year growth and 19% market share in Q3 in 2018, showed the report. Xiaomi and GOQii are followed by Titan, Samsung and Fossil in terms of market share.

xiaomi-indian-wearable-market

The overall wearables shipments declined 11% from the previous quarter largely because of the double-digit decline in the basic wearables, showed data from IDC’s “Quarterly Wearables Tracker“. “It is too early to say that the India wearables market has started moving towards the smart wearables,” said Jaipal Singh, Associate Research Manager, Client Devices, IDC India.

“However, vendors have started analysing the big pricing gaps between the basic and smart wearables,” Singh said. The overall India wearables market saw a 17% year-over-year (YoY) growth in the third quarter of the year as vendors shipped a total of 897,000 units in the country, the report said.

The smart wearables, generally defined as wearables which can run third-party applications on its own, saw two successive quarters of double-digit growth and shipped 102,000 units in Q3 2018, making it the first quarter to cross the 100,000 units shipment mark in the country, the report said.

“While vendors need to identify a new pricing sweet spot for smartwatches, the next challenge is to address the positioning of watches which is still seen as a vanity product in India,” Singh said.

“Also, many vendors haven’t explored the kid segment which can be a volume driver for this category as they are more comfortable with technology and new products,” he added, according to IANS.

Although their shipments witnessed a decline of 20% quarter-over-quarter, Xiaomi saw a healthy growth of 77% in this quarter when compared to the same time a year ago. The newly launched Mi Band 3 became the most shipped wearable product ever in the history of wearables in India, according to IDC.

Chakri is a go-to guy for your next smartphone recommendation. Back in his engineering days, he used to play with smartphones by installing custom ROMs and that passion got him into the tech industry. He still goes nuts about a smartphone knocking his door for review. Currently managing everything at Telecom Talk, Chakri is trying to master PUBG Mobile in his free time.

Subscribe
Notify of
guest
1 Comment
newest
oldest most voted
Inline Feedbacks
View all comments

Recent Posts

Oppo A95 Launched With a 4,310Ah Battery and Quad-Camera Setup

Oppo has expanded its smartphone lineup with the launch of its Oppo A94 5G phone in the European market. The...

Samsung Galaxy A32’s New Variant Receives Bluetooth SIG Certification

Earlier in January,  Samsung launched the Galaxy A32 5G’s launch in Germany. Only after a month and a half, the...

COAI Pushes for Complete Ban on Illegal Signal Repeaters: Report

The rising number of illegal repeaters and boosters in the country has forced the Cellular Operators Association of India (COAI)...