DTH Providers Asked by Trai to Continue Offering Long-Validity Plans

Since the last few days, there has been a stunning silence in the broadcasting sector and both the telecom regulator and service providers are busy in migrating the remaining customers to the new tariff regime. It’s already a piece of known news that the Telecom Regulatory Authority of India (Trai) has extended the deadline of choosing channel packs until March 31, 2019. On the brighter side, it also confirmed that 57% of DTH subscribers chose the new plans. DTH and Cable TV service providers are launching new combo plans to attract the subscribers, but to the disappointment of customers, DTH providers have removed the long-duration plans. But the sector regulator is asking them to continue the long validity plans and it’s expected that the DTH operators will soon introduce the same based on the new pricing scheme.

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Change in Long Duration Packs

The latest direction by the regulator says that the DTH operators like Tata Sky, Airtel Digital TV, Dish TV and more would have to continue the long duration packs to their original validity. To recall, a lot of these DTH providers were selling these long-duration plans as late as in December 2018. Going by the new rule, if a subscriber had purchased the long duration pack on December 2018 for one-year validity, then the DTH provider would have to serve the subscriber as per the original terms till December 2019. This new direction hurts the DTH providers financially.