DTH Providers Asked by Trai to Continue Offering Long-Validity Plans

Based on the new tariff regime, if DTH subscribers offer the long-validity plans, they'll suffer some sort of losses

Highlights
  • Currently, DTH providers are refunding the existing long-term plan users the remaining amount
  • DTH operators might launch new long-validity plans very soon

Since the last few days, there has been a stunning silence in the broadcasting sector and both the telecom regulator and service providers are busy in migrating the remaining customers to the new tariff regime. It’s already a piece of known news that the Telecom Regulatory Authority of India (Trai) has extended the deadline of choosing channel packs until March 31, 2019. On the brighter side, it also confirmed that 57% of DTH subscribers chose the new plans. DTH and Cable TV service providers are launching new combo plans to attract the subscribers, but to the disappointment of customers, DTH providers have removed the long-duration plans. But the sector regulator is asking them to continue the long validity plans and it’s expected that the DTH operators will soon introduce the same based on the new pricing scheme.

Change in Long Duration Packs

The latest direction by the regulator says that the DTH operators like Tata Sky, Airtel Digital TV, Dish TV and more would have to continue the long duration packs to their original validity. To recall, a lot of these DTH providers were selling these long-duration plans as late as in December 2018. Going by the new rule, if a subscriber had purchased the long duration pack on December 2018 for one-year validity, then the DTH provider would have to serve the subscriber as per the original terms till December 2019. This new direction hurts the DTH providers financially.

The new Trai mandate means that the charges which the DTH providers are paying to the channel owners have gone up. In such case, if the long duration subscriber pays the old price, then it is going to mean a financially less-viable deal for the DTH players. Trai in its statement has also said that in case the subscribers of the long duration plan make their channel selection, then they should be migrated like the other subscribers, and their monthly rental should be adjusted against their paid amount month on month.

READ:  Trai Regime Will Show Positive Effects in the Industry Soon: RS Sharma

Trai Asks DTH Providers to Keep Long Duration Packs

Trai in its statement said, “The Authority further reiterates that subscribers who have taken long term packs will continue to avail the services for the contracted period. However, they have the freedom to choose the channels of their choice under the new regulatory framework and in case if they exercise this option, money for the remaining period shall be adjusted for their future use.”

It is worth noting that Trai had started discussing the new tariff mandate back in the first half of 2018, but still DTH providers continued with selling the long duration packs as further into the year in December. The DTH providers, being fully aware that they will face the problem in case the new mandate is implemented, went on with selling these packs.

Read more on:

Arpit spends his day closely following the telecom and tech industry. A music connoisseur and a night owl, he also takes a deep interest in the Indian technology start-up scene and spends rest of his time spilling poetry and stories on paper.

4
Leave a Reply

avatar
Photo and Image Files
 
 
 
3 Comment threads
1 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
4 Comment authors
Navdeep sahnisrinivasPrasadSiri Recent comment authors
newest oldest most voted
Navdeep sahni
Navdeep sahni

Companies decides to act against the regulatory authority Andy no action is taken , everybody seems to be hand in glove in this . Airtel is no exception , no respite from TRAI . Filing a consumer case

City
Mumbai
DTH
Airtel
Prasad
Prasad

Tata Sky is now forcing customers to migrate. So cheap of TataSky to force customers. People need to come together to oppose this move.

City
Pune
DTH
TataSky
srinivas
srinivas

Very much disappointed by tatasky… I too face same problem and i made a complaint with TRAI but no response.. Tatasky is very bad.. I prefer to quit soon…

Recent Posts

Airtel TV Mobile App Renamed as Airtel Xstream In-Line With Website

Bharti Airtel has renamed its Airtel TV mobile app as Airtel Xstream, according to the changelog spotted on Google Play...

Reliance Jio Offering 5 Prepaid Plans Without Daily Data Limit: Check Prices and Benefits

Reliance Jio did not revise its prepaid plans for more than a year now as the telco is unmatchable in...

These Are the 22 BSNL Prepaid Plans Which Now Limit Voice Calls to 250 Minutes per Day

BSNL is now following the footsteps of private telcos as the PSU is looking to generate some revenues. Earlier, we...