OnePlus is the Most Preferred Android Smartphone Brand in India: IDC

By December 20th, 2018 AT 2:22 PM

Consumers in India who visit online stores with the intention of buying a smartphone consider Flipkart their first choice, according to research from the International Data Corp (IDC) released on Thursday. However, for premium smartphones — priced above Rs 30,000 — consumers prefer Amazon to buy a smartphone, showed the findings of the IDC “Consumer PULSE” study on the smartphone consumer trends in India.


The research showed that one out of three consumers consider the availability of good deals and experiencing latest specification or feature as the prime reasons for buying a new smartphone. With the wider availability of financing, around half of the consumers who had spent Rs 10,000-Rs 20,000 on their previous smartphones upgraded to Rs 30,000 and above segment.

“In terms of specifications, consumers have many choices especially from China-based vendors at affordable prices,” Sachin Mehta, Market Analyst, IDC India, said in a statement, according to IANS.

“Currently, RAM and processing speed are the most preferred specifications followed by bigger battery size and superior camera quality. Additionally, features like face unlock and waterproofing are yet to gain importance amongst consumers,” Mehta added.

Word of mouth continues to be the most prominent source influencing the consumer buying behaviour for smartphones. This has been a key factor for the success of brands like Xiaomi, OnePlus with their go to market approach and spreading word of mouth augmented by a dedicated fan-based community, the study said.

OnePlus is the most preferred premium Android smartphone brand, especially for consumers who are looking for an Android smartphone, the research showed. The findings are based on responses from 1,700 consumers spread across eight major cities of India.

Read more on:

Leave a Reply

Photo and Image Files
1 Comment threads
3 Thread replies
Most reacted comment
Hottest comment thread
3 Comment authors
newest oldest most voted
Chetan | bengaluru

OT::: few people were strongly apposing “why ban Huawei?) . Please see the screenshot for PROOF


Even Chinese phones are big threat to customers security . They have less security in Data Storage(internal memory) . Even if we buy china phones we need to go for pure stock android phones so that there wont be any malware inside,

Chetan | bengaluru

@karthik, one french ethical hacker shown screenshot of Huawei phone running background services of picking up users GPS coordinates and snooping tower location and continuously sending to unknown server located in Huawei facility in China. Well handset belonged to China region purchased online and shipped to France for testing… Well , it is wide known in open that China closely monitor it’s citizen activity and this is one of the part of it. Any day if our relation with China degrade then chine might order such mobile company to pick up coordinates of folks moving around in our country…

Nikhil Mumbai-Pune


Recent Posts

BSNL Offers Google Nest Mini and Nest Hub for Rs 99 and Rs 199 to Broadband Customers

State-owned telecom operator BSNL is offering Google Nest Mini and Google Nest Hub smart devices at discounted prices of Rs...

JioPhone Users Get 2 Shorter Validity Plans of Rs 49 and Rs 69: Here’s What They Offer

Alongside revising the long-term prepaid plans for prepaid users, Reliance Jio also launched two ‘Shorter Validity’ plans of Rs 49...

In a Bid to Beat Jio, Bharti Airtel Offering Extra 500GB Data Every Month to New Broadband Users

In a bid to outcome Reliance Jio, Bharti Airtel has now introduced a new offer to broadband users in Chennai...