Nokia P1’s fate in India is entirely dependent on its pricing

HMD Global, as you may already know, is all set to pull the wraps off of a bunch of phones under the Nokia brand at MWC 2017 event held in Barcelona later this month. Among the lot, Nokia P1 is believed to be the flagship phone with “game-changing” specs. While, for now, we may not be able to confirm the credibility of the “game-changing” part, we can certainly confirm one thing — pricing will be the key factor in the Nokia P1’s sales in India.

HMD Global has to get the pricing right for the Nokia P1 at any cost. Google Pixel, for instance, was one of the best phones that launched last year. It had an excellent camera, top-notch hardware, a dedicated AI bot — Google Assistant, and of course latest Android OS albeit slightly modified. Okay, minus the design.

Despite being heavy on features (or specs), the Pixel series phones didn’t receive the kind of traction (in terms of sales) Google was expecting, in India at least. And the ridiculous pricing was (is) to blame for, especially when Samsung’s Galaxy S7 with similar specs and an equally capable camera was available at a better price.

That’s exactly going to be the case with the Nokia P1. Nokia may have a month’s lead since Samsung’s next flagship, the Galaxy S8 will be launched no sooner than March 29. But, if the company doesn’t get the pricing right, for what it’s worth, we are afraid things won’t go well for HMD Global.

Also Read: Nokia 8 leaks reveal Snapdragon 835 SoC, 5.7-inch QHD display, 24MP camera, and much more

As per the rumor mill, the Nokia P1 is expected to feature a 5.3-inch 2K resolution display with a layer of Corning Gorilla Glass 5 technology atop. The phone will reportedly feature a gorgeous all-metal unibody design and should come with IP57 certification.

Under-the-hood will be a Qualcomm Snapdragon 835 chipset teamed up with 6GB of RAM and 128GB internal storage space (a 256GB variant will also be made available). As for the imaging, the Nokia P1 will feature a 22.6-megapixel camera made by Carl Zeiss. The device will boot Android 7.0 Nougat out of the box. A 3,500mAh battery will power the entire package.

Also Read: Nokia Allegedly Prepping Its Own Virtual Assistant Named ‘Viki’ To Take On Siri and Cortana

According to the rumors, the Nokia P1 may carry a price tag of $800 (around Rs. 53,763) for the 128GB variant and $950 (around Rs. 63,843) for the 256GB storage variant. The pricing and the specs are not official yet so take the information with a pinch of salt.

Also Read: Nokia Android Phones Incoming: Here’s What to Expect

What do you think about the rumored pricing? Will you buy one if the Nokia P1 is priced at Rs. 53,000? How much do you think it should be priced at? Do let us know through your comments below.

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10 Comments on "Nokia P1’s fate in India is entirely dependent on its pricing"


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jignesh nagda
February 17, 2017 12:43 pm 12:43 PM
m a nokia lover, from 2001 , i used 3310 for 2 years, 6610 for 2 years, 6630 for 3 years N73 for 5 years nokia lumia 820 for 4 years n still using lumia 820, i can afford 30,000 rs at now, this pricing of 50,000 above is too much, why is nokia trying to loot people now, if this price is around 30,000 or 35,000 i will give my life for nokia , i m die hard lover of nokia, never gone to another phones, facing some issues in Nokia lumia 820 but still m using it, nokia… Read more »

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Tenji John
February 3, 2017 11:58 pm 11:58 PM

I think…the ideal pricing would be between 35k-45k. As its going to be a relaunch of Nokia, a little aggressive pricing would be required, considering OnePlus 3 easily with 64GB and 6GB RAM at 28000 and 3T at 30000. If you want customers in India to go back to Nokia, then best brand with best features at reasonable price.