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Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks
HMD Global, as you may already know, is all set to pull the wraps off of a bunch of phones under the Nokia brand at MWC 2017 event held in Barcelona later this month. Among the lot, Nokia P1 is believed to be the flagship phone with “game-changing” specs. While, for now, we may not be able to confirm the credibility of the “game-changing” part, we can certainly confirm one thing — pricing will be the key factor in the Nokia P1’s sales in India.
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HMD Global has to get the pricing right for the Nokia P1 at any cost. Google Pixel, for instance, was one of the best phones that launched last year. It had an excellent camera, top-notch hardware, a dedicated AI bot — Google Assistant, and of course latest Android OS albeit slightly modified. Okay, minus the design.
Despite being heavy on features (or specs), the Pixel series phones didn’t receive the kind of traction (in terms of sales) Google was expecting, in India at least. And the ridiculous pricing was (is) to blame for, especially when Samsung’s Galaxy S7 with similar specs and an equally capable camera was available at a better price.
That’s exactly going to be the case with the Nokia P1. Nokia may have a month’s lead since Samsung’s next flagship, the Galaxy S8 will be launched no sooner than March 29. But, if the company doesn’t get the pricing right, for what it’s worth, we are afraid things won’t go well for HMD Global.
