IMImobile Powers 3G Mobile VAS Experience for Aircel

By November 3rd, 2010 AT 4:59 PM

Leading M-VAS developers IMImobile today demonstrated its technological strength by successfully powering the mobile VAS experience on India’s first private operator 3G experience zone launched by Aircel.

IMImobile’s DaVinci 3G Services deliver video on demand through streaming, subscription and download to video portal users and enables them to access their favorite video content through an easy to use interface. Further, as the video portals provide visual prompts, service discovery, navigation and catalogue browsing are greatly streamlined enabling end users to discover content and services best suited for them.

The IMImobile DaVinci Video on Demand solution includes an integrated Device Repository that gives detailed information on not only the supported codecs but also the maximum quality of audio/video content supported on a given device. As a result, the solution selects only the best possible content for streaming to the consumer.

The video content is published in different categories and made discoverable through features such as full text search, automatic recommendations, top rated content, and top viewed content along with promotional videos. This ensures that consumes can not only view popular content but also discover the content they are most likely to enjoy.

Vishwanath Alluri, Chairman and CEO of IMImobile, marking the occasion said “We are happy to provide our 3G platform for Aircel who are the first private mobile operator in India to have launched 3G services. Widespread availability of 3G services is going to be an important milestone for telecom services in India and we at IMImobile look forward to once again play our part in this evolution”.

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