Google has closed a landmark deal with Apple to integrate Gemini on the iPhones to power Siri. Apple has long been trying to launch the AI (artificial intelligence) powered Siri in full capacity, but hasn't been able to. The deal between the companies was announced on Monday. This is a multi-year deal between the companies. Apple also already has a partnership with OpenAI also and has integrated ChatGPT in a limited capacity in the Apple products.
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But this Gemini integration gives Google a huge win, one that would help it in competing against OpenAI more fiercely. There are more than two billion active Apple devices globally. This will help Google garner a new larger user base for Gemini and expand its capabilities.
Apple is unlikely to remove ChatGPT from its integration, and the inclusion of Gemini just seems to be a value add for the consumers. Google's Gemini already is the smart assistant on almost every Android device in the world. In fact, many of the features and capabilities of Samsung Galaxy AI are powered by Gemini only.
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Google, in a note shared, "After careful evaluation, Apple determined Google's AI technology provides ?the most capable foundation for Apple Foundation Models."
Elon Musk, the CEO of Tesla and SpaceX had a negative reaction to the partnership. In a social media post on X, Musk said, "This seems like an unreasonable concentration of power for Google, given that (they) also have Android and Chrome."
