The players take turns to flip pages of a book and depending on the page number you score runs, or get out. ZipDial has enabled the same game on mobile where the page flipping is replaced with ZipDialling. The game can be played by ZipDialling 080 300 500 77, toll-free.
Within the first 24 hours of launch the Kingfisher Book Cricket on ZipDial was played by 2811 unique users, out of which over 60% played again the same day.
From there on the game’s popularity has grown virally through word of mouth. At the time of reporting the Kingfisher Book Cricket on ZipDial was played a total of 84931 times in about 15 days.
This rate of adoption is nearly kept up with Kingfisher’s Facebook fan page which has averaged approximately 1,500 new fans per day since launch. With a toll-free and simple experience like ZipDialing, it is possible for adoption to grow much faster than on the web.