Apple has been planning an official entry of its retail stores in India, and It’s been in the news for quite a while, but was mostly brushed off as a rumor. If a new report is to be believed, Apple is planning to launch its official retail stores in India in partnership with Croma. India does not allow FDI without partnership for brands, which is why Apple is reportedly planning to seal the deal with Tata-backed Croma stores.
You might spot a separate space for Apple products at Croma, the space will be designed as per Apple’s niche style, just like its stores overseas. The space will be attended by designated Apple employees who will be well trained in dealing with customers. As per the reports that surfaced earlier, the demo space will have the capacity to showcase 10 to 15 devices, and Apple will bear half the cost of setting it all up.
In a report by a national daily, these stores could soon be spotted in Croma stores located in Mumbai (Juhu, Oberoi Mall, Phoenix Mall, Malad, Ghatkopar) and Bangalore (Jayanagar). Avijit Mitra, CEO of Infiniti Retail, said in a statement,“These stores will be modeled on the global design and will offer the best experience to consumers, showcasing the entire range of Apple products.”
Past reports have also claimed that Apple is planning to open 500 retail stores in India to strengthen its market presence. The company is also said to be lobbying for the Indian government to ease the FDI laws. Apple CEO, Tim Cook recently met India’s PM Narendra Modi, and rumors are that they have come to an agreement for easy FDI policies. This festive season, Apple is all set to unveil its much-awaited Apple Watch in the Indian market.