DTH and Cable TV Operators Will List Reduced Channel Prices on Website After Trai Sends Notice

The last month in the DTH and broadcasting industry has again been very happening. We saw the rise of Tata Sky to the top ranks of DTH service providers by taking the place of Dish TV, and in another major news for the subscribers of DTH services, the big broadcasters announced price cuts on their channels. The new price cut, was announced by the broadcasters on their channels and the popular names included the likes of Star India, Sony Pictures, Viacom18 and more. As such, the subscribers got access to a lot of popular SD channels for lower costs. However, for the offer to be successful, it had to be carried from the broadcasters to the consumers. While most of the big DTH operators followed through with it, the Telecom Regulatory Authority of India (Trai) has pulled up some Distribution Platform Operators (DPOs) on account of not implementing the new broadcaster discount for its subscribers.

  • Make Telecom Talk My Trusted Source
  • Source of Google
  • Source of Google

trai-notice-dth-channel

Trai Sends Out Notices to All DPOs

The sector regulator has issued a direction to all the DPOs in this regard, and has asked them to comply with the new regulations of the broadcasting and Cable TV service. In this direction, Trai has also notified the DPOs to follow the new implementation of the promotional scheme being offered by the said broadcasters and has asked them to modify the Distributor Retail Price (DRP) of these channels. Not only this, but the DPOs have also been asked to display this new DRP which should be accessible to the subscribers, on the website, consumer care channel and electronic programme guide as well so that there is maximum awareness about the new price cuts to the customers. The Telecom Regulatory Authority of India (Trai) has also asked the DPOs to send compliance to these orders by November 1, i.e. today.