Tata Teleservices Limited (TTSL), the country’s youngest and fastest-growing pan-India dual-technology telecom services provider, has adopted a future-facing strategic for its wide range of products and services and reach out to customers with one common or uniform brand—Tata DOCOMO — cutting across the CDMA and GSM platforms.
With this move, brand Tata DOCOMO now moves into the CDMA space, and all Tata Indicom customers shall be migrated to Tata DOCOMO from tomorrow.
Tata DOCOMO believes that phones are not just for talking and the new strategic approach will bring in the full might of TTL’s telecom experience to customers through an elevation in the promise from ‘only telecom’ to seamless Access, relevant Content and differentiated Solutions.
As part of the new strategy, TTL is integrating the many different market opportunities and empowering the customer—with a single-point brand interface for a seamless user experience. The company has consolidated all organizational assets—spectrum, retail touch-points, digital footprint and consumer franchises across technology platforms under a single brand, Tata DOCOMO.
The migration of services to the unified Tata Docomo brand will happen in Delhi-NCR and in other circles at a later date. This will not impact TTL’s Indicom, Photon and Walky consumers in Delhi as they will continue to get the same quality of service as in the past.